areavailable in nearly 200 countries and generate sales at the retail level of more than $98 billion. Some of PepsiCo’s brand names are more than 100-years-old‚ but the corporation isrelatively young. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. PepsiCo offers product choices to meet a broad variety of needs and preference -- from fun-for-you items to product choices that contribute to healthier lifestyles. PepsiCo’s mission is: “To bethe world’s premier consumer “Products
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PRODUCT REPORT ’’ Crystal Pepsi Prepared by Yeo & Ong March 5‚ 2009 There was a marketing fad in early 1990s equating clarity with purity. Just to name a few‚ Miller Brewing Co. came up with Miller Clear(March 1993)‚ Coors Brewing Co. came up with Zima Clearmalt (1992)‚ Procter & Gamble came up with Ivory clear liquid hand cleanser and Colgate-Palmolive came up with Clear Sparkling fresh dishwashing liquid. Last but not least‚ PepsiCo came up with Crystal Pepsi in April 1992. Company Brief
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IndiaFounder- Ravi Kant JaipuriaKey People- Ravi Kant Jaipuria (Chairperson & CEO)Products- Pizza Costa Coffee KFC Pepsi Diet Pepsi Mountain Dew Aquafina 7up Mirinda Slice TropicanaRevenue- 15 billion INRWebsite-
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PEPSI COLA PAKISTAN: FRANCHISING & PRODUCT LINE MANAGEMENT 1 op yo In July 1991‚ Irfan Mustafa faced several dilemmas. As West Asia area vice president and chief executive officer of Pepsi Cola Pakistan Incorporated (PCI)‚ Mustafa was charged with developing a strategy to grow share and profitability across PCI sales but focusing particularly on 7-Up. Pepsi Cola International had shifted focus to its global brands and‚ since acquiring 7Up International in 1986‚ had withdrawn all marketing
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37 INQUIRIES & CLIENT RELATIONS 800.852.1641 clientrelations@ standardandpoors.com This issue updates the one dated December 2013. SALES 877.219.1247 wealth@spcapitaliq.com MEDIA Michael Privitera 212.438.6679 michael.privitera@spcapitaliq.com S&P CAPITAL IQ 55 Water Street New York‚ NY 10041 Please see General Disclaimers on the last page of this report. Topics Covered by Industry Surveys Aerospace & Defense Airlines Electric Utilities Environmental & Waste Management Metals: Industrial
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Pepsi [pic] ASK FOR MORE!! INTRODUCTION At the 20’s and 30’s in the 20 century‚ Coca-Cola was the absolute leader of soft drink market. Pepsi-Cola was just a new brand at that time. Pepsi-Cola was thought of just a copy of Coca-Cola and its flavor is similar to Coca-Cola. So the Coca-Cola did not take any importance for it. But later Pepsi-Cola developed fast and became the strongest competitor to the Coca-Cola and now Pepsi shared 40% of the market. It is a big threat
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Marketing strategies of Pepsi Eastern Europe‚ Mexico‚ china‚ Saudi Arabia and India markets have now become the hotspots for Pepsi as the increasing global advertising strategies are escalated. As such‚ Pepsi now operates in more than 190 countries and with 37% global market share. Pepsi recognizes the need to carefully integrate high standards in various processes of supply chain especially at the retail level. The company strives for excellence specifically for the products or brands as well as
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MARKET SHARE OF PEPSI IN PATNA” under LUMBINI BEVERAGES PVT.LTD. (PEPSICO)‚ Hajipur at Patna. He successfully undertook the above dissertation with total sincerity and dedication to our satisfaction. His conduct during the training period was good. We wish him all the best & hope that this training might help in his professional career. For LUMBINI BEVERAGES Pvt. Ltd (MR. SANDEEP BANARJEE) GM OF SALES & TRAINING Regd. Office: P-214‚ C.I.T. Scheme
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Project submitted on MARKETING STRATEGIES OF PEPSI Page | 1 CONTENTS SR. NO. TOPIC PAGE NO. 4 4 5 6 7 8 8 9 10 11 11 11 12 12 11 11 12 14 15 16 17 19 19 21 21 22 22 23 23 24 25 25 26 26 27 28 28 29 29 30 31 32 33 Page | 2 I PepsiCo Mission…………………………………………………………… II A Brief Pepsi History ……………………………………………………... III Corporate Profile: PepsiCo In India………………………………………. 3.1 Origin Of PepsiCo India………………………………………… 3.2 From Joint Venture To Wholly Owned………………………… 3.3 Corporate Management..........
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Coca-Cola versus Pepsi-Cola: Competitive Strategies Coca-Cola (Coke) and Pepsi-Cola (Pepsi) have been the most popular soft drinks for many years‚ and has also been each other’s biggest competitor. Coke was created in 1885 by John Stith Pemberton‚ a pharmacist‚ and was initially made as a tonic (Smith‚ 2012). In the beginning‚ Coke had cocaine in it‚ which was to fight depression and also make consumers addicted to the drink. In 1904‚ the Food and Drug Administration eliminated the use of cocaine
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