Airlines PEST Analysis: The Indian Airline Industry A PEST analysis is an analysis of the external macro-environment that affects all firms. P.E.S.T. is an acronym for the Political‚ Economic‚ Social‚ and Technological factors of the external macro-environment. Such external factors usually are beyond the firm’s control and sometimes present themselves as threats. For this reason‚ some say that "pest" is an appropriate term for these factors. Let us look at the PEST analysis of the Indian aviation
Premium Airline British Airways Low-cost carrier
Airline Industry Overview History The airline business has been in existence for over 75 years. There have been many upward and downward swings in the overall airline business economy. History has recorded that while 140 airlines have declared Chapter 11; only two have emerged. Today‚ the U.S. airline industry is facing an unprecedented financial crisis and the outlook is bleak. Only one major carrier that has shown a profit over the past four years and‚ in the same timeframe‚ the other major
Premium Airline Low-cost carrier Southwest Airlines
not mandatory. There is a positive outlook on the Airline Industry as long as the political environment is stable. Due to positive policies and passing of laws that support economic growth such as Liberalisation of sky regulatory frameworks as well as tax policies and consumer policies assures an inspiring sign in the industry. Increased competition due to various market offers by different players in the industry. This requires Low cost airlines like Mango to be more innovative in order to retain
Premium Inflation Economics Airline
Marketing Plan for Breeze Airlines 24 April 2010 Marketing Plan for Breeze Airlines Air has become the most preferred method of transportation for many people around the world and more travelers are looking for affordable ways to travel between destinations. Consequently‚ the increase in customer’s demand for cheaper fares has created an excellent business opportunity for low cost airlines to emerge. Low cost carriers have been successful satisfying customer’s demand for cheaper
Premium Airline Low-cost carrier Southwest Airlines
of management | Singapore Airlines’ Marketing Issues | BSMAN BSHSP 3008 Marketing for Managers | | Stacie Huynh Bao Tran | 06-Aug-12 | | Executive Summary Singapore Airlines is one of the world’s top ranked carriers. They have been constantly a successful organization for the factual understanding of the needs and wants of its target market. They provide products and services in excellence standard to meet its demand‚ implement an active marketing orientation and analyze issues
Premium Marketing Singapore Airlines Airline
Part 1 The Characteristics Of The Airline Industry Preface Introduction The Primary Characteristics Competition Within The Airline Industry The Secondary Characteristics – The Tertiary and Quaternary Characteristics – Part 2 PESTEL Of The Airline Industry Conclusion References PART 1 The Characteristics Of The Airline Industry Preface Economics or Managing In The Global Environment‚ a subject everyone needs to be familiar with and most believe or think that they are‚ but at the end of the day‚ very
Premium British Airways Airline Economics
Assignment On Batch – 15TH Batch (Full Time) (2009 – 2011) III- Trimester SUBMITTED TO: SUBMITTED BY: Mr. Abhishek Srivastava Sneha Arora (1256) (Lecturer Retail & Marketing) ACKNOWLEDGEMENT I am indebted to the all powerful ALMIGHTY GOD for all the blessings he showered on me
Premium Airline
Global Airline Industry Student: Stefano Zanini Student code: 21233218 Module code: AT502 Module Co-ordinator: George Georgiou Essay written in: The airline industry consists of transportation services via flights for passengers or freight. Airlines may lease or own an aircraft to provide these services‚ in the meantime they may combine the services with that of another airline for mutual benefits. Airlines in the industry are typically
Premium Delta Air Lines Airline Northwest Airlines
Classic Airlines and Marketing MKT/571 - Marketing September 17‚ 2012 Classic Airlines and Marketing Classic Airlines‚ the fifth largest airline carrier‚ currently serves 240 cities with more than 2‚300 daily flights. However‚ Classic Airlines has experienced over the past three years a decline in their frequent flier program Classic Rewards along with customer confidence declining as well and stock prices has decreased by 10% according to University of Phoenix‚ 2012. Marketing is assigned
Premium Marketing Customer relationship management Strategic management
Airline Industry Report Word Count:770 Introduction The airline industry delivers global mobility. They are fastest and most safe transport modes that other industry cannot compete with. It widers social and economic benefits. Size of the industry From the above figures‚ airline industry is one of the fastest growing economic sectors over the last 40 years (2.5 billion in 2011).It achieved ten folded expansion in travel volumes and a 14 times expansion in freight.The current market value
Premium Airline Delta Air Lines