Table of Contents 1. Executive Summery…………………………………………………………..……..3 2. India Retail Scenario……………………………………………………….………..5 3. Company Profile …………………………………………………………………...14 4. Future Group Manifesto …………………………………………………………...16 5. Hierarchy of Pantaloon (Future Group)…………………………………………….18 6. Findings………………………………………………………………..……………19 7. Retail Scenario of Kolkata………...………………………………………………..20 Executive Summary Retailing is emerging as a sunrise industry in India and is presently the largest
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segment‚ the group operates Pantaloons‚ a fashion retail chain and Central‚ a chain of seamless malls. In the value segment‚ its marquee brand‚ Big Bazaar is a hypermarket format that combines the look‚ touch and feel of Indian bazaars with the choice and convenience of modern retail. The group’s speciality retail formats include supermarket chain – Food Bazaar‚ sportswear retailer - Planet Sports‚ electronics retailer - eZone‚ home improvement chain - Home Town and rural retail chain‚ Aadhaar‚ among
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ASSINGEMENT On Customer relationship management (bigbazaar) (Sub:CRM) Submitted by SHIKHA GANGWAR Under the Guidance of Mr. Satya S. Banerjee (Asst. Prof. FMS) Submitted to National Institute of Fashion Technology‚ Department of Fashion Management Studies‚ Ministry of Textiles‚ Government of India Plot no. 24‚ Chandaka Industrial Estate‚ Opp. KIIT School of Management‚ Bhubaneswar‚ Odisha. 2012-2014 What is CRM (customer relationship management)? CRM (customer relationship
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worldwide This project covers the following topics: The introduction and the history of the company‚ the customer driven marketing strategies of that company like ( market segmentation‚ targeting and positioning). The project also covers the Four P’s of marketing (Product‚ Price‚ Place and Promotional strategies). It also covers about the Positioning strategy like how company sets its positive position and in the minds of consumers. It also tells about logo‚ Slogans and about the target market
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I. INTRODUCTION 1. About the company Dell Inc. (formerly Dell Computer) is an American multinational computer technology corporation based in Round Rock‚ Texas‚ United States‚ that develops‚ sells‚ repairs and supports computers and related products and services. Bearing the name of its founder‚ Michael Dell‚ the company is one of the largest technological corporations in the world‚ employing more than 103‚300 people worldwide. Dell is listed at number 44 in the Fortune 500 list. It is the
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Case Study: Big Bazaar – The Indian Wal-Mart Retail industry: The last decade has experienced a fundamental change in the Indian retailing industry structure‚ with a very perceptible shift from unorganized kirana and small independent shops to organized retailing such as retail chains and franchised outlets. This gradual shift is attributed to increased purchasing power along with aspirational demands of a segment driven by exposure to the Westem world because of media. An NCAER study
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Megadeth and Anthrax are both part of the “Big Four” of Thrash‚ along with Metallica and Slayer. When deciding which of the four is best‚ it can easily be narrowed down between Megadeth and Anthrax. Due to the fact that Metallica is a bunch of sell outs and Slayer has a lot of generic songs. However that’s a whole different story. Megadeth and Anthrax are great bands; they both have released great albums‚ and have inspired many thrash bands. However I favor Megadeth more simply because their album
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1. MARKETING MIX Marketing services is Marketing People. When a customer signs an underwater IRM contract‚ he is buying a service to be performed. In the end‚ he will be the owner of a tangible product‚ Inspection Report‚ but the quality and cost‚ as well as the suitability of that report as a solution to his problem depend largely on the services rendered by the contractor. The buyer’s best evidence of the quality and competitive superiority of the service he will buy is the impression he gets
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Campbell Tomato Soup Prepared by X -Executive Summary- The Campbell Soup Company is the world’s largest soup manufacturer in the world. In 1897‚ the Company created their first product‚ Campbell Condensed Tomato Soup. The White and Red cans are now the most famous brand of tomato soup in the United States and around the globe. Through this product‚ the Campbell Soup Company is targeting all kinds of populations‚ from families to the working people. With an average of 90 cents
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Academic year: - 2012-2013 CONTENT 1) Introduction to Inventory control 2) Inventory investment control 3) Inventory replenishment 4) How to Achieve Inventory Control? 5) Inventory costs 6) Introduction to Big Bazaar 7) Types of inventories maintained at Big Bazaar 8) Decision of how inventories are maintained 9) Software used for inventory control in Big Bazaar 10) Reorder points of inventories 11) Supply chain of perishable and imperishable goods 12) Conclusion 13) Reference
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