127 Board of Directors Rahul Bajaj Chairman Madhur Bajaj Vice Chairman Rajiv Bajaj Managing Director Sanjiv Bajaj (Executive Director upto 31 March 2012; Non-Executive Director from 1 April 2012) Kantikumar R Podar Shekhar Bajaj D J Balaji Rao D S Mehta J N Godrej S H Khan Ms Suman Kirloskar Naresh Chandra Nanoo Pamnani Manish Kejriwal P Murari Niraj Bajaj Management Rahul Bajaj Chairman Madhur Bajaj Vice Chairman Rajiv Bajaj Managing Director Sanjiv Bajaj Executive Director (upto 31 March
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Tim Smith – Four P’s (Product‚ Price‚ Place‚ and Promotion) SurveyMonkey Assignment MKT-268-W01 6 December‚ 2013 STAGE ONE: INDUSTRY COVERED - This marketing model would be based on a business that helps non-profit organizations create and implement ‘charity events’ that would help raise money for that organization. Any non-profit organization that has to gain attention and credibility within their community would be the target industry. Helping these organizations to be successful
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saw a modest increase in motorcycle sales of 4%‚ driven largely by growth in cash sales. Even so‚ sales of motorcycles (both domestic and exports) in 2008-09 has been lower than what it was in 2006-07‚ before the slowdown hit this sector. ABOUT BAJAJ:- The group comprises of 34 companies and was founded in the year 1926. The group’s flagship company‚ Bajaj Auto‚ is ranked as the world’s fourth largest two- and three- wheeler manufacturer and the Bajaj brand is well-known across several countries
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SYNOPSIS “MARKET RESEARCH AND ANALYSIS OF BAJAJ PULSAR 150” LAL BAHADUR SHASTRI INSTITUTE OF MANAGEMENT SUBMITTED TO: Ms Sikha Singh SUBMITTED BY: SECTION- C GROUP-7 SURYADEEP JAIN -158 ADITYA GOEL- 161 SAYAK RAY-159
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in 1926‚ from the height of the British independent movement in India has a glorious history. Bajaj Group is one of the top 10 commercial establishments in India. Its footprint across a wide range of industry sectors‚ including automobiles (two-wheelers and three-wheelers). The Group’s flagship company‚ Bajaj Auto‚ is listed as the world’s fourth largest two-and three-wheeled motorcycle manufacturer Bajaj brand is well-known in several countries of Latin America‚ Africa‚ Middle East‚ South Asia and
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4 P’s of Redbox: Product Redbox’s products consist of DVD‚ Blu-ray disc and video game rentals. Each of the discs come secured with a barcoded DVD case and are vended from a kiosk. These kiosks are self-serve‚ customer- interactive computer terminals that are available for public use. Each of Redbox’s kiosks can hold up to 200 titles and 630 discs. Redbox is known for their signature color‚ being red‚ displayed on both their kiosks and their product cases. The color red was chosen to stand out
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March 4‚ 2013 Alexis M. Herman‚ C.C.O Chair and Chief Executive Officer Attn: A Herman P.O Box 1734 Atlanta‚ GA 30301 Dear Mr. Cahillane: Views of our consumers are important to our company‚ and I know it is essential to meet their needs. We can achieve incredible outcomes for the new plans to our companies reaching this goal together. I know we can achieve this by changing a problem into an achievable solution; this will be beneficial to the company and fulfill the consumer’s wishes. This
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After being put-off by the Hypermart people today I could try out Minute Maid ’Pulpy Orange’ at a local small retailer. It has taken close to six month for the brand to reach the Hindi Heartland after the its launch in three southern states in February. First the plus points of the product‚ It tastes good‚ and the tag like ’Puply Orange’ stands up to the expectations both while drinking and visibility of the pulp . The tag line and product experince match...The distribution and the POPs for the launch
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MARKETING STRATEGY INTRODUCTION Marketing strategy is a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation‚ evaluation and selection of market-oriented strategies and therefore
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McDonald’s Assignment – BUS500 In the Foundational Components of Marketing there are external variables that you are unable to control‚ however these external variable will need to be considered when planning a marketing strategy. McDonald’s have many external variables to consider before rolling out a new Marketing Plan. I will cover a few of these variables in this paper. Along with these external variables‚ there are internal variables that you do have control over and these are called
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