Title: Brand Management Maximum Marks: 80 Question No. 1 is compulsory and is for 16 Marks. Please attempt any 4 questions from question number 2 to 9. 1. Case Study : (Compulsory) BURNOL Burnol has been around for six decades as a yellow burns-relief ointment. It has almost become a generic brand. Its yellow colour reminds one of turmeric‚ the traditional burns-relief remedy. The brand has been
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SBU of Square toiletries ltd. The basic marketing need is to meet people bad dody odor problem. Kool brand is focused on the male segment of the market. 2.1 market summary The estimated market size is approx TK 200 million. Nearly 38% use Telkom powder as deodorant. Major competitors are Unileaver’s rexona‚ Telkom powder and some foreign brands. Very small amount of people use foreign brands. Rexona came up with strong media campaign and has succeeded to have a good share in the market. Kool
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supermarkets; Brew Bar – a beer bar; café Bollywood – a national chain of eateries; Chamosa – a pan-Indian chain of snack counters‚ and Sports Bar – a bistro focused on the world of sports. Fashion: The group offers a variety of options in fashion. Its brands include all‚ Blue Sky‚ Central‚ Etam‚ Fashion Station‚ Gini & Jony‚ Navaras‚ Pantaloons‚ and Top 10. Home & Electronics: Options include: Collection i – a lifestyle furniture store; Electronics Bazaar – offers branded electronic goods and appliances;
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THE 7 P ’S OF MARKETING MIX 1.INTRODUCTION Marketing professionals and specialist use many tactics to attract and retain their customers. These activities comprise of different concepts‚ the most important one being the marketing mix. The marketing mix helps marketing companies to develop better strategies‚ so that the product or service they offer would target their target market accurately. When marketing a product the marketing company should have a unique selling proposition this attracts
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Count: 3294 Student ID: 19907465744 Problematic: Why the Smartbox Company has several difficulties in some countries despite a resounding success in France in 2014? Table of content: I. Introduction 4 II. Presentation 4 III. PESTEL 5 a) Political 5 b) Economic 5 c) Social 6 d) Technology 6 e) Environmental 7 f) Legal 7 IV. SWOT 8 a) Strength 9 b) Weakness 9 c) Opportunities
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Other research with adopted children has shown that indiscriminate behavior may endure even after the children form some sort of attachment to their adoptive parents. If the adopted child goes to their parents for comfort and protection but still tends to approach strangers‚ those signs do show us that it represents attachment behaviors. Children who have experienced a neglectful caregiving environment have clearly demonstrated a high risk of having either RAD or DSED (Zeanah‚ Gleason‚ 2015‚ 209)
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automobiles . Introduce two brands in the A and entry B level and two brands in the upper C and D level segment. Do appropriate branding for each of the brands in order to benefit the most of a company. Set up a value proposition as a branded organization and set up great recall and credibility of your brands) Your company is a top automobile company established in the entry level C segment of automobiles . Introduce two brands in the A and entry B level and two brands in the upper C and D level segment
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“Marketing Mix (4 P’s) Analysis and Competitors Evaluation: A study on PRAN GROUP” Back ground of the company History: PRAN stands for Programmed for Rural Advancement Nationally.“PRAN” is currently the most well known household name among the millions of people in Bangladesh and abroad also. Since its inception in 1980‚ PRAN Group has grown up in stature and became the largest fruit and vegetable processor in Bangladesh. It also has the distinction of achieving prestigious certificate
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Max Weber said there are three components to social class power‚ prestige and property; also known as the three P’s of social class. Property (or wealth) can be seen as not only owning property‚ but controlling the property for their benefit. Power is the ability to control other people even if they resist the control. Lastly‚ prestige is the admiration of people to someone who has wealth and power (Henslin‚ 2014). The conflict perspective emphasizes that the creation of social classes with the
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BRAND AND BRAND POSITIONING INDONESIAN BRANDS 2 II TABLE OF CONTENTS Introduction Approach 1 Brand.......................................................................................................................................................... 5 2 Brand positioning ................................................................................................................................. 6 3 The Brand Steering Wheel..........................................
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