Jang Newspaper Brand Audit Prepared by: Moiz Instructor: Dr. Kamran Siddiqui INTRODUCTION OBJECTIVE The purpose of this brand audit is to analyze the brand Jang Newspaper and determine the true personality of the newspaper. The brand audit covers the key attributes that are associated with Jang‚ the specific needs that the newspaper caters to and which particular the target market that it serves. Finally the audit has CBBE model that identifies the equity of the brand and certain recommendations
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Management Studies‚ Adipur request your valuable response to this questionnaire. This response will provide the basis for us to evaluate Brand Equity of mobile handset companies. Please note that the information provided by you will not be disclosed to anybody and is only meant for study purpose as a part of Marketing Research Project. 1. Which mobile phone brand are you using right now? (Select Only One) a. Apple b. Blackberry
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The Brand Value Chain A value chain is the whole series of activities that create and build value at every step Definition: A value chain is the whole series of activities that create and build value at every step. The total value delivered by the company is the sum total of the value built up all throughout the company. Michael Porter developed this concept in his 1980 book ’Competitive Advantage’. Description: The significance of the value chain: The value chain concept separates useful activities
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Analyze consumer-brand relationships in a product category of your choice Brand Relationship Management Table of Contents 1. Instroduction 6 2 Literature Review 8 2.1 Brand 8 2.2 C-C Identification and Relationship 9 2.3 Relationship marketing 9 2.4 Brand Personality 11 2.4.1 Personality as Self-Image 11 2.4.2 Big Five Dimensions of human Personality 12 2.4.3 Recent Concept on the Brand Personality Concept 13 Record Revision History Rev | Effective date | Date Entered |
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Zara Summary Zara has successfully built a worldwide famous brand thanks to its premium locations as well as a unique management system of design‚ production and supply chain. Unlike other fashion brands‚ it takes Zara only 10 to 14 days from the time it designs new clothing until it arrives in stores.The case describes the implementation of the fast-fashion concept by Zara and analyzes the components of its flexible integrated business model . Furthermore it reports on the international expansion
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XYLYS BRAND PERSONALITY AND SELE-IMAGE CONGRUENCE ANALYSIS Question 1.1: According to the brand personality article and the Exhibit 2 & 5‚ the similarity/differences could be observed as follows. Both users and non-users consider the luxury watches as quite sincerity‚ which is associated with the personality traits of down-to-earth and honest. Excitement dimension is associated with exciting‚ daring‚ imaginative‚ spirited and up-to-date‚ and this dimension of brand personality is more favorable
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Idea Cellular 1. Company History 3 2. Idea Service Areas 4 3. Company History 5 4. Idea’s Values 8 5. Idea’s Promoters 11 6. Brand Information 12 6.1 Brand Identity 12 6.2 Brand Image 13 6.3 Brand Communication 13 6.4 Taglines 15 6.5 Advertisement Campaigns 15 7. Conclusion 20 1. Company History Idea Cellular is a part of the US $24 billion Aditya Birla Group and a leading GSM mobile services operator with licenses to operate in 13 telecom service areas in India
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Brand Nivea 1911: Nivea Creme introduced in the German market by Beiersdorf. 1912-1970 : Introduced a range of products under Nivea brand maintaining a mono-product philosophy. Nivea Creme remained the company’s premier product 1970-1993 : Extended the Nivea brand from the limited range of to a full range of skin care and personal care products 1993 onwards: Change in Senior Management leads to IMC philosophy. Product Mix Question 1 What is the brand image
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However‚ the actual word derives from the German Nudel BRANDS OF NOODLES 1. Maggi 2. Sunfeast 3. Smith & Jones 4. Ching’s 5. Top Ramen MAGGI Due to its fast cooking properties Maggi today has occupied an important position in almost every Indian kitchen. Since most of the women in India are working today‚ maggi and ready to eat packaged foods are slowly and steadily replacing the traditional rice and dal. Especially brands like the Maggi 2 minutes which said that the noodle
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Brand Plan template The following slides contain an overview for a brand planning process. They are not meant to cover all elements of a plan for all brands at all the different stages of their lifecycle and should be seen as a starting point. Process Overview • • • • • • • • Environmental analysis to determine the current status and position of a business in relation to its external environment and current activities Identify the critical success factors Define the product position & key messages
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