3 Northeastern University 3M’s Greptile Grip Technology Case Introduction: 3M’s Sports and Leisure Products business unit took an existing technology‚ 3M’s “micro-replication” and applied it to a golf glove. 3M has enjoyed great success from combining the “micro-replication” with high quality Cabretta sheep leather to create a high quality golfing glove that is second to none being offered on the market. Since the introduction of the 3M Greptile Grip golf glove there has been a large influx
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What are the characteristics of the target market for the 3M Greptile Grip golf glove? 3M wanted to target both avid and professional; golfers who want to improve their game. Due to 3M’s proprietary “micro replication” technology‚ which is “equivalent to using thousands of micro-replication fingers”‚ golfers will be able to have a better grip and increase swing distance as the glove reduces gripping friction and increases swing control. The primary target segment consists of the large U.S baby
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3M Case Study 1. Classify the Greptile Grip golf glove by the two methods discussed in the class. Identify what kind of product the Greptile Grip golf glove best belongs to. Explain why. I would have to say the Greptile Grip golf glove best belongs to business goods because it is a product that can directly or indirectly assist in providing products for resale. For instance‚ the glove can assist in the purchase of clubs from 3M or even more of their products if they like it. Gloves are not the
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Topic: How 3M draws up sales and spending forecasts? Questions: 1. Sketch out the 3M organization structure from the board of directors to the production foreman as best as you can from the information in the article Management committee (President‚ seven group vice presidents and nine vice presidents of staff departments) Controller Groups of divisions (Group vice presidents and Group head) Divisions (General managers) Departments (Department managers) Top aides Foreman 2. How many
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Case Analysis- 3M Corporation Case Analysis- 3M: Profile of an Innovating Company Introduction Relevant Facts The next invention was the wetordry waterproof sandpaper‚ which came about when an ink manufacturing named Francis Okie asked for samples of every mineral supply in the house. Mr. Okie was persuaded to join 3M as the company first product developer. The wetordry found immediate acceptance in automobile plants and repair shops. The next critical event occurred in 1925 when
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CASE STUDY MASTER IN INNOVATION AND TECHNOLOGICAL ENTREPRENEURSHIP CREATIVITY 20 DECEMBER 2013 CREATIVITY CASE STUDY Table of contents 1 - Introduction ....................................................................................................................................................... 3 2 - Culture of Innovation ......................................................................................................................................... 6 3 - Pillars
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Introduction to 3M 3M is a $31 billion diversified science-based technology company with a global presence and the following business groups: Consumer‚ Electronics and Energy‚ Health Care‚ Industrial‚ and Safety and Graphics. These five business segments bring together combinations of 3M’s 46 unique technology platforms to produce various products‚ driving innovation and providing for efficient sharing of business resources. With operations in more than 70 countries — and 55‚000 products sold across
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Case study « Minnesota Mining and Manufacturing Minn » CONTENTS I. Presentation of the company 1. Brief history 2. Description of the Businesses/products 3. Influence made by the different types of environment II. SWOT analysis III. Organizational focus: 1. Organizational structure 2. Type of structure in relation with the type of business IV. Brief Financial analysis and trends (3 years): 1. Liquidity 2. Equity 3. Debt ratios 4. Profitability ratios 3M Company was founded in 1902
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is the 3M culture. The official vision statement is “to be the most innovative enterprise in the world”‚ and 3M’s basic definition is: “new ideas +action or implementation which results in an improvement‚ gain‚ or profit”. 3M has also coined the word “inventorpreneur” for those who invent and implement. The culture encourages stubborn persistence amongst employees to accept and promote their ideas - “do your own thing”. The culture is taught and conveyed through stories and myth about 3M inventorpreneurs
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Art Fry was in search of a bookmark for his church hymnal that would neither fall out nor damage the hymnal. Fry noticed that a colleague at 3M®‚ Dr. Spencer Silver‚ had developed an adhesive that was strong enough to stick to surfaces‚ but left no residue after removal and could be repositioned. Fry took some of Dr. Silver’s adhesive and applied it along the edge of a piece of paper. The
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