3M Optical Systems: Managing Corporate Entrepreneurship I. Point of View The case was analyzed from the point of view of the manager‚ Mr. Andy Wong. II. Objectives * To offer new sets of products to the market. * To seek for a particular channel that would support the organization in project implementation. * To develop projects in order to increase sales. III. The Problem How should the management develop its products
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3M Optical Systems: Case Brief As Andy Wong‚ how would you handle the authorization for expenditure for the re-launch of the privacy screen? As Andy Wong‚ I would take the proposal to one of my senior-level mentors for support. The OS unit has already tried and failed three times with the microlouvered filter and high level support would benefit both Wong and Guehler in this case. If Guehler sees that other areas of 3M are in support of the authorization for expenditure‚ then he will not have
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3M Optical Systems: Managing Corporate Entrepreneurship MST550 – Capstone Professor Jack Raiton HBSP Case #395-017 Discussion Questions 1. What practices make 3M such an innovative company? 2. What is Any Wong’s role as the OS Unit’s general manager? How effective has he been? 3. What is Paul Guehler’s role as division vicepresident? How effective has he been? 4. What should Andy Wong do with the computer screen AFE? If he gets the AFE‚ should Guehler fund it? Case Outline • • • • • •
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3M Optical System Managing Corporate Entrepreneurship Andy Wong ( manager of the OS business unit): how managing the formal approval process of the Authorisation for Expenditure – minimizing the risk of kill ideas- presented by his team? Informal channels: seeking support from mentors higher in the organization but this option has to be used carefully and not often. Restructure the project: carrying on within the unit. Paul Gueheler (vice president of SSSD) is worried about OSunit. His
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In deciding how to handle the authorization for expenditure‚ Wong should fund it within his own unit by outsourcing. Restructuring the project so it can be done within the unit‚ without seeking approval through either formal or information systems‚ is the best option. There is somewhat of an idea and plan here‚ and much time and money has already been spent to have the proposal be completely rejected. Postponing the project is not an option as competitors will most likely have the market saturated
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Assignment (Case Study – 3M optical systems) 1． Consideration from the point of view of Andy Wong First of all‚ if I were Andy Wong‚ I would approve the expenditure plan in order to challenge the latest computer privacy screens again. That is why there are mainly three reasons. (1) First‚ I think we have some advantages to succeed in this new market. For example‚ we have two strong distribution channels‚ like COSD and DSMD. Or we can utilize various specialists who work for 3M and have variety of technical
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Academic Year 2012‐2013 CEMS BLOCK SEMINAR: Take‐home examination Corporate Entrepreneurship Pauline GELDOF – CEMS Master 2 Introduction In today’s global economy‚ Corporate Entrepreneurship defined by Damanpour (1991) as the generation‚ development‚ and implementation of new ideas and behaviors by a company has become the only real source of competitive advantage for established organizations. Indeed‚ operating within an increasingly
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Corporate Entrepreneurship Corporate entrepreneurship is also commonly known as corporate venturing or Intrapreneurship. It is coined by legendary management thinker and management guru Peter.F.Drucker. It is the act of initiating new ventures or creating value with an already established organization or social entity. It is basically a process of creating new business within established firms to improve organizational profitability and enhance a firm’s competitive position or the strategic renewal
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RAMOGA 1. Differentiate Entrepreneurship‚ Intrapreneurship‚ Ultrapreneurship? Entrepreneurship talks about the capacity and willingness to develop‚ organize and manage a business venture along with any of its risks in order to make a profit. When we Say Entrepreneurship this will also talks about a certain entrepreneurs who manage their own business in some reason. The most obvious example of entrepreneurship is the starting of new businesses. Entrepreneurship comes from the French verb
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EXAMPLE ASSIGNMENT WITH ADDED COMMENTS Title: Entrepreneurship and corporations Assignment topic The characteristics of a typical entrepreneur are irreconcilable with a corporate career. Large organisations are by their nature bureaucratic and as such promote an environment in which the entrepreneur cannot survive. Prepare a discussion paper in essay style in which you survey the arguments for and against the above quotation‚ and then justify your own position. In your answer‚ provide very
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