Harvard Cases for BBUS 521 1. 2. 3. 4. 5. 6. 7. Southwest Airlines (A)‚ Reprint # 9-575-060 Cumberland Metal Reprint # 9-580-104 Optical Distortion Reprint # 9-575-072 Biopure Corp. # 598-150 Nestle Refrigerated Foods‚ # 9-595-035 Aqualisa Quartz: Simply a Better Shower: 9-502-030 Fashion Channel: Market Segmentation‚ # 2075 Case Preparation Questions: The list provided below for each case are Preparation Questions. They are not meant to be comprehensive nor are they to be answered in sequence
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Six Sigma at 3M 1. What are the potential benefits and risks of implementing Six Sigma at 3M? Benefits: Six sigma not only provides a platform to improve existing processes but also enables 3M to design new processes in an efficient manner so that it results in lowered costs‚ increased sales‚ improved customer satisfaction‚ improved managerial development‚ increased cash flow and increased pace of development of 3M. 3M Acceleration was implemented by 3M to improve efficiency and pace of product development
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Optical Distortion Case Analysis Introduction In an effort to solve the cannibalization problem of chickens and to find a more efficient alternative for the practice of debeaking‚ Robert D Garison‚ owner of a large farm in Oregon‚ and Ronald Olsen‚ a businessman‚ formed the Optical Distortion Lens Inc. in 1965. They invented a revolutionary product‚ a lens for chickens that would stop the cannibalization between chickens and received a patent on it. In 1973‚ Optical Distortion got into an
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------------------------------------------------- Case Study: 3M Q: Can other Companies just copy 3M’s structures and culture and become successful innovators also? 3M’s organizational structure is built around cultures that encourage innovation. From this angle‚ the company was able to develop 6 business strategies to promote entrepreneurship and increase customer satisfaction. For decades‚ 3M has been known as an entrepreneurial organization that pursues growth through innovation. Innovation
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SWOT analysis III. Organizational focus: 1. Organizational structure 2. Type of structure in relation with the type of business IV. Brief Financial analysis and trends (3 years): 1. Liquidity 2. Equity 3. Debt ratios 4. Profitability ratios 3M Company was founded in 1902 by five businessmen‚ a lawyer‚ a doctor‚ two railroad executives and a butcher. The first headquarter was in the Lake Superior town of Two Harbors. Its completed name is Minnesota Mining and Manufacturing Minn. The company
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Entrepreneurship Executive Summary: This assignment present on innovation of a new product which added substantial value of an organisation and represent significantly new dynamic direction of an organisation. We try to understand historical background and environmental condition that leads to emergence this product .We focus on the approach‚ creativeness‚ ideas‚ attitude‚ market demand‚ customer behaviour‚ creative destruction are behind this innovation. We also find out strategic plan
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The telescope is an important astronomical tool that gathers and focuses electromagnetic radiation. Telescopes serve to both increase the angular size and the brightness of objects. When we speak about telescopes we are usually referring to optical telescopes‚ but many other types of telescopes also exist for other spectrum of electromagnetic radiation. It is unclear as to who it was that actually invented the telescope but Galileo Galilei is credited as being the first to use a telescope for
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PRODUCT AND INDUSTRY BACKGROUND Nature of the product and consumer buying behavior The new product that is being focus for marketing is the MP3 watch with the brand named QUEEN. The idea for developing the new product is actually come from the nature idea of wristwatch. Today‚ the most common type of watch is the wristwatch. The situation of the watch industry is developing in a fast and advance level. Numbers of function is already being added into the watch. Those functions includes an alarm
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Introduction Entrepreneurship is a phenomenon that is driving the world economy today and aptly so because entrepreneurship is the process of creating economic and social value by means of taking risks‚ creating and exploiting opportunity and generating new ideas. Entrepreneurship is all pervasive and can exist in any industry and market. Also‚ entrepreneurship is not limited to creating new ventures; entrepreneurship also exists in large corporations like Google and 3M where employees are encouraged
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Competency Model: An Internally Developed Solution • 133 3M’S LEADERSHIP COMPETENCY MODEL: AN INTERNALLY DEVELOPED SOLUTION Margaret E. Alldredge and Kevin J. Nilan This article describes the development of an executive-level global competency model at 3M. The work on this model was completed in partnership with the company’s top executives and a global team of in-house professionals. The competency model itself consists of 12 competencies and generalizable behavioral anchors for each competency. The
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