Understanding Customer Needs One of the primary objectives of customer immersion activities is to generate new customer insights. Insights are different from just observations in that they identify the underlying behavior and thinking process of the customer. It is important to keep on finding new customer insights because over time‚ customer behaviors‚ needs and thinking patterns change‚ old insights become common knowledge‚ and the company which responds to new insights the fastest is the one
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Assessment 1 Outcome 1 and 2 Creating a culture of Customer Care 1. Good customer care is vital for the success of the centre as the businesses success revolves around the customers‚ without the customers there would be no business. The benefits for the business of good customer care are – * It gains a positive reputation (which means that people will spread through word of mouth that they received excellent customer service and will recommend the business to their friends and family)
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An important factor in understanding the value of a product or service to a customer is to understand what potential benefit they will derive from it‚ how they can set about deriving it and how external factors affect it. Understanding these essential facts assists in the establishment of the product‚ pricing and promotional strategy‚ marketing support services and value added services necessary to the successful introduction and support of the product in the market place The above approach
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assignment‚ I am asked to discuss my opinions about the business philosophy of ‘the customer is always right’. I will discuss my thoughts and feelings on this subject and the steps I will take to enhance my customers’ experience. I will also discuss strategies I think might provide a more useful alternative to the subject. The Customer is Always Right When I first read the statement ‘the customer is always right’‚ my first thought was yes it is true. This reaction was based
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Customer orientation is the set of beliefs in sales that says that customer needs and satisfaction are the priority of an organization. It focuses on dynamic interactions between the organization and customers as well as competitors in the market and its internal stakeholders. It involves a continuous improvement in business processes. It is "the business seen from the point of view of its final result‚ that is‚ from the customer’s point of view." Customer orientation and sales orientation are two
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Running head: IMPROVING CUSTOMER SERVICE BAKER COLLEGE CENTER FOR GRADUATE STUDIES On-Line Masters of Business Administration Assignment for course: BUS 576 Training and Development Submitted to: April Flanagan Submitted by: Chieoma Shabazz Location of Course: On-Line Date of Course Meeting: December 11‚ 2006 Date of Submission: December 11‚ 2006 Title of Assignment: Improving Customer Service Certification of Authorship: I certify that I am the author of this paper and that any
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Models of Customer Satisfaction Adriadne Aaron-Hill Peru State College Executive Summary This paper presents different models of customer satisfaction. Models are needed in customer satisfaction so that when measurements are taken there is a way to analyze the results. Companies who want to compete in their field must understand the purpose of customer satisfaction. The beginning stage of customer satisfaction is distinguishing between the customer and the consumer. A customer is an individual
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Customer relationship management or CRM is not just the application of technology‚ but is a strategy to learn more about customers’ needs and behaviours in order to develop stronger relationships with them. It enables businesses to: Understand the customer Retain customers through better customer experience Attract new customer Win new clients and contracts Increase profitably Decrease customer management costs It is usually more profitable in the long run for a company to keep existing
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relating to Customer Expectations and the ways in which organisations can ensure that these expectations are consistently met or exceeded The UK is in a recession and business are getting hit hard‚ people are no longer spending as much money as they once did on luxuries (fool‚ 2012) like going out or away for a short break. Companies need to adapt to this market so that they can continue to be in this market‚ the way that companies can adapt is by offering the best service for customers as possible
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______________________________________________ EXCELLENT CUSTOMER SERVICE FOR THE PUBLIC SERVICE Learner Guide COURSE INTRODUCTION Purpose of the programme The South African government is committed to continually improve the lives of the people of South Africa‚ through a transformed Public Service‚ which is representative‚ accountable‚ transparent‚ efficient‚ and responsive to the need of all. In light of this‚ the Public Service will be judged by one criterion‚ “its effectiveness in
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