Executive Summary 3M Singapore controls many market leading brands in their various markets‚ such as Post-It®‚ Scotch® Tapes‚ Scotch-Brite® and Command™. In this report‚ we will be focusing on the brand – Command™. We aim to address the problem of the erosion of Command™’s competitive advantage in its increasingly competitive industry by providing improved/new BTL strategies which Command can undertake. Based on our survey‚ there are 2 interesting findings which we aim to tackle through our recommendations
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Strength : 1) Since 3M Co. holds its consistency in the industry for 80 years of operation‚ rendering good qualities of their products and services satisfying the needs of their customers and clients. 2) Taking risk in expanding of subsidiaries in the global market. Recruiting thousands of employees to be part of the company. Weaknesses: 1) No formal organizational chart was formulated in company. 2) Not advisable to put a word “ AUTONOMOUS” which is subject to its own laws or regulation only
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------------------------------------------------- Case Study: 3M Q: Can other Companies just copy 3M’s structures and culture and become successful innovators also? 3M’s organizational structure is built around cultures that encourage innovation. From this angle‚ the company was able to develop 6 business strategies to promote entrepreneurship and increase customer satisfaction. For decades‚ 3M has been known as an entrepreneurial organization that pursues growth through innovation. Innovation
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3M CASE STUDY Q1) Conservative Approach: Three Product Concepts * Mandate from management * Should not risk new process; Dunlop may use “revolution” against new method * Need to validate method at least once before basing major strategic decisions on it. * Not enough data yet to make such a drastic recommendation * Three concepts appear very promising and are enough of a “success” already. Radical Approach: New Business Unit Strategy * Team was charged with finding breakthroughs;
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Features of a publicly traded company A publicly traded company‚ in essence‚ is a company that that trades its stocks in the public market. Examples of the public market are the stock exchange and over the counter market. A publicly traded company is also known as a public company. In a public company‚ the shares and stocks are not limited to a particular group of people; the stocks can be bought by anyone from the public. A public company is however required to have a minimum of two directors
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3m Case Study Question 1 There are many examples of successful companies. To what extent is 3M justifiably highlighted as the ‘innovating machine’? This case study has highlighted some of the key activities and principles that contribute to 3M’s performance. Many of these are not new and are indeed used by other companies. In 3M’s case they may be summarized as an effective company culture that nurtures innovation and a range of management techniques and strategies that together have delivered
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Introduction 3M stands for Minnesota Mining and Manufacturing Co. It was founded by five businessmen in 1902 at the town of Two Harbors‚ Minn (3M‚ 2012). They originally financed the company to mine the mineral cornundum for grinding wheel abrasives but the investment became a failure because it turned out that the mineral was actually low-grade anorthosite (Goetz‚ 2011). After being done with mining‚ the founders bought a sand paper company but struggled on how to run it. Eventually‚ Lucius Ordway
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Primary objective: Maximise shareholder wealth. Shareholder wealth is maximised by dividend payments and a capital gain through higher share price. Secondary objectives: Meet financial targets (e.g. satisfactory ROCE) Meet productivity targets Establish brands and quality standards Establish effective communication with customers‚ suppliers‚ employees. Why is Maximising Shareholder Wealth the Main Objective? 1. Wealth Maximisation Considers Cash Flows Shareholders of a company can realize
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THE ACTIVITIES‚ AIMS AND OBJECTIVES OF MY CHOSEN BUSINESS INTRODUCTION In this unit I am attempting to investigate that how a business works. In order to do this I chose a large sized business with a good location‚ reliable staff‚ products and services. The business which I have chosen is "Arriva"; it’s a public limited company. ARRIVA HISTORY Arriva is a relatively new passenger services brand but its track record in transport goes back more than sixty years. *1938 ---- The Cowie family open
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1. Report on a Company’s Vision‚ Mission‚ Goals and Objectives (5 Points) Pick a company you are familiar with‚ or you worked for‚ or where you are working now. Analyze their vision/mission‚ goals and objectives and relevant strategies developed in order to achieve their mission. You must include the company’s vision/mission statement and the nature of the business. Please include one goal‚ and one objective per goal as a minimum. Also‚ include the pertinent SWOT analysis or gap analysis -
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