I. CURRENT SITUATION 3 A. CURRENT PERFORMANCE 3 B. STRATEGIC POSTURE 3 1. Mission & Objectives 3 2. Strategies 4 3. Policies 4 4. Summary 4 II. CORPORATE GOVERNANCE 4 A. BOARD OF DIRECTORS 4 B. TOP MANAGEMENT 5 III. EXTERNAL ENVIRONMENT: OPPORTUNITIES AND THREATS (SWOT) 6 A. SOCIETAL ENVIRONMENT 6 1. Economic 6 2. Technological 6 3. Political-legal 6 4. Sociocultural 7 B. TASK ENVIRONMENT 7 1. Threat of new entrants 7 2. Bargaining power of buyers 7 3. Threat of substitute of products
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Harley-Davidson‚ Inc. Contents Introduction Problem Statement Supply Management Strategy Project Scope Project Execution Software Vendor Finalists Recommendations 2004 Update References Introduction Harley-Davidson is an American motorcycle manufacturer with a rich history and cultural tradition. Founded in 1903 in Milwaukee‚ WI‚ Harley just celebrated its 100th anniversary with a series of events around the world that culminated in hundreds of thousands of motorcyclists
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difficulty. This is the case of Harley Davidson‚ the giant bikes manufacturer. In fact they did one of the biggest branding mistakes of all time. This product was “Harley Davidson Perfume and Cologne”‚ which was introduced into the international marketplace around 2000. In the beginning the product was supposed to increase sales. But we are going to study this case. Contents 1. HARLEY DAVIDSON: COMPANY’S PRESENTATION 2. PRODUCT PRESENTATION: PERFUME & COLOGNE 3. THE FAILURE: FLOP’S REASONS
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LITERATURE REVIEW 3 3.0 CASE ANALYSIS 5 4.0 PORTER’S FIVE FORCES 7 4.1 Internal Rivalry 7 4.2 Potential or new entrants 7 4.3 Substitute products 7 4.4 Power of suppliers 8 4.5 Power of Customers 8 5.0 SWOT ANALYSIS 9 5.1 Strengths 9 5.2 Weaknesses 10 5.3 Opportunities 10 5.4 Threats 10 6.0 CONCLUSION 12 7.0 RECOMMENDATION 14 8.0 REFERENCES 15 1.0 INTRODUCTION In year 1901‚ Harley-Davidson Motorcycle Company
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Trident University Module 3- Case Assignment MGT499 Dr. David Pritchard June 13‚ 2015 Harley-Davidson has many opportunities for moving forward in a competitive environment. However‚ H-D faces many threats in the environment. The alliance between Harley and Lehman Trikes presented an opportunity for both organizations. Opportunities • Large India market for H-D is virtually untapped (only 6% of population have motorcycles) • Manufacture street bikes in India with low price range (aiming
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Strategic Brand Management Case study: Harley-Davidson Contents Question 1 3 Question 2 5 1. Brand elements 5 2. Criteria 6 Question 3 8 1. Custom Vehicle Operations program (CVO) 8 2. Harley Owners Group (HOG) 8 3. Bar café 8 4. Exchange of motorcycle 9 5. Companies can learn from H-D 9 Question 4 10 1. Definitions 10 2. Equally successful 10 3. Non-equally successful 10 4. Co-branding or not? 11 Question 1 -------------------------------------------------
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order to achieve Leaner Logistics; organizations need to implement leaner thinking. Lean production involves eliminating waste and using less labors‚ materials‚ time and space. That’s why it is save production. This in turn reduces costs. Harley-Davidson Motor Company‚ the only major U.S.-based motorcycle manufacturer‚ is known for setting the world standard when it comes to the design and manufacture of heavyweight motorcycles. The company chose UPS Supply Chain Solutions to help set world standards
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Introduction Harley Davidson is America’s most successful manufacturing company. It has established itself as market leader for the heavyweight motorcycles and is the world’s most profitable motorcycle company. Harley Davidson has been around for over 100 year and although it sitting on a healthy position in term of profitable‚ heavy competition and negative trends raises the question on the length that Harley Davidson will continue to be a profitable company. This Strategic analysis will summarise
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recognition worldwide 2. Own most of their manufacturing and distribution centers throughout the world 3. World’s largest direct seller 4. Strong international presence-currently have sales reps in over 100 countries 5. Strong distribution strategies Weaknesses 1. Lagging far behind competitors in customer loyalty 2. $1.4 billion in long term debt 3. Higher prices relative to competition 4. Competitors have greater marketing and financial resources 5
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Harley Davidson Motor Company: Enterprise Software Selection (Case analysis) Case description “This case focuses on a change program and selection of an enterprise software vendor. The decision of which partner to choose to help the company change the way it purchased raised fundamental tensions within the company”. Question 1 Consider Exhibit 10 on page 22 of the case; does it include the factors you consider most important in the selection process? Which factors would you be inclined to weight
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