MASS COMMUNICATION & SOCIETY‚ 2000‚ 3(1)‚ 3–37 Uses and Gratifications Theory in the 21st Century Thomas E. Ruggiero Communications Department University of Texas at El Paso Some mass communications scholars have contended that uses and gratifications is not a rigorous social science theory. In this article‚ I argue just the opposite‚ and any attempt to speculate on the future direction of mass communication theory must seriously include the uses and gratifications approach. In this article
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information with the tendency to lack professionalism and integrity due to the level of ease at which stories of rumors and fallacies can be created and distributed. Through the last ten years‚ journalism has been forced to adapt into the twenty-first century via the Internet and television. Keith Windschuttle talks about how media and journalism have become products of bias and propaganda through this evolution it has taken. In the article The Future of the Press Windschuttle talks about how the British
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Journal of Research in Marketing and Entrepreneurship Emerald Article: Entrepreneurial marketing: a strategy for the twenty-first century? Sussie C. Morrish Article information: To cite this document: Sussie C. Morrish‚ (2011)‚"Entrepreneurial marketing: a strategy for the twenty-first century?"‚ Journal of Research in Marketing and Entrepreneurship‚ Vol. 13 Iss: 2 pp. 110 - 119 Permanent link to this document: http://dx.doi.org/10.1108/14715201111176390 Downloaded on: 17-12-2012 References:
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The observation that I conducted was on Saturday afternoon‚ beginning with the mall. I entered the mall parking lot and observed how students were getting to the mall. Many of the students were dropped off by someone. I saw some students that were driving‚ speeding into the parking lot‚ music was loud or they were yelling across the parking lot. Inside the mall there were students of all ages‚ sex‚ race‚ and religion. During the observation‚ I first watched how the students communicated with their
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If you could create anything that would positively benefit society‚ what would it be and why? Please elaborate. The twenty first century is called “The century of new technologies”. The reason for this is that every single day the greatest brains of the planet are creating new ideas or technologies‚ which are determined to facilitate the life of the humanity. It is believed that in order to establish the new ideas‚ an individual must possess a wide fantasy that arises by reading the newspapers‚ magazines
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Scope This assignment aims to analyse the careers of three individuals by exploring the personal and situational factors considered in Super’s Archway Model as well as the Krumboltz’s Theory‚ and discuss how these factors interact and affect career decision-making. The analysis is then applied to the discussion how to use the various types of intelligences in achieving career success and advancement. Interviewee 1 Name: Jane Chua Highest Educational Qualification: Honors in Accountancy Age:
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Merriam-Webster ’s Collegiate Dictionary defines piracy as‚ "an act of robbery on the high seas or an act resembling such robbery" (885). From this we can define software piracy as an act of robbery on the information superhighway. Many people do not see it as such. Even though the average person would never consider going into a convenience store and stealing a stick of gum‚ many have no qualms about stealing thousands of dollars worth of software. In a study done by the Canadian Alliance Against
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Recently‚ a report was published by WHIO quoting your concerns surrounding the increased prevalence of panhandling in the city Dayton and the courses of action you believe to be necessary to rectify the situation. Although I understand the concern of increased panhandling from a public safety perspective‚ I do not‚ however‚ understand‚ nor appreciate the remarks you gave in regards to those who are actually on the street‚ panhandling. Your statement‚ “They get in the road every time — it’s dangerous
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The Importance of Humanities in the 21st century? In this annotated bibliography I will be trying to answer the question of the importance of humanities in the 21st century. I will be using sources from newspapers‚ books and blogs in which I found either in the UEA library‚ internet and other sources of information. I will be making summaries of the content which I read and evaluate the source as a whole‚ for this annotated bibliography most of the sources which I came across coincidently were
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TECHNOLOGICAL CLASSROOM Sherwin Duco Daquioag II- BEE Learning in the 20th century is basically teacher centered – teachers would spoon fed the facts then the students will swallow it without internalizing it. Memorizing discrete facts would be enough for the students to learn without any further neither research nor analysis. These techniques are no longer effective for today’s situation in the global community because 21st century is technology-based and there is what we call ‘Global Classroom’. (Olivia
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