Global Events and Leadership Introduction The Global Issues workshop Is the start of your journey Towards understanding And developing leadership Skills The leadership modules continue the process The GEL Workshop Tutorial Teams January 2012 David Allen Stephen Parry Tudor Rickards Susan Moger Dina Williams Leigh Wharton Louise Pinfold Pikay Richardson Kamel Mnisri (e-facilitator) Alistair Benson Workshop Overview Introductions Global Events and Leadership The Leadership Resource Challenge
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Part IV. The global marketing mix 2. Global pricing strategy 1 Cheap and cheaper… 2 Expensive and more expensive… 3 1. Basic pricing concepts Introduction Price: the amount charged to customers/consumers in exchange for goods or services Market price: the price that prevails in the market for a particular good at a specific time 3 key elements of market price: supply‚ demand and time Eg: hotel prices – peak season during summer – higher prices driven by the demand (more
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CONTENT Report On Zara Global Strategy 1.0 Background Zara is a subsidiary of the Spanish Inditex Group‚ which are a fashion apparel brand and a flagship chain store. It is the third clothiers in the world and the first in the Spain ranking. In 1975‚ the founder-Amancio Ortega opened the first retail stores in the Spain. (PANKAJ and JOsé‚ 2006).The brand founder Amancio Ortega saw a movie that called Zorba the Greek and he decided to use the movie name for their brand name. But‚ there
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09 Leadership in a Global Environment Overview Leadership • Examples • Definition • Management vs. Leadership • Culture • Cultural dimensions • Components • Communication challenge • Expatriate success factors International context Cultural Intelligence Leadership Implications Who are leaders? Leadership Which leaders do you know? Who are leaders for you? Characteristics Leadership What is characterizing a leader? Definition Leadership Leadership is
Free Culture Cross-cultural communication Geert Hofstede
Global Marketing: Leadership and Ethical Issues Diamond Thomas-Parks BMGT8008 – Ethics and Leadership in Global Environment November 11‚ 2012 PO BOX 26083 Tucson‚ AZ 85726 Telephone: 520-861-3118 Email: mrsparks116@ymail.com Instructor: Dr. Tracy Elazier Abstract Some scholars view culture as fragile and if influenced by western marketing principles can compromise the integrity and uniqueness of non-western cultures. The fragility of non-western cultures is compounded with the lack
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Global interdependence Visible Imports: Physical goods which are imported into a country. Visible exports: Physical goods which are exported. Invisible imports: services (whatever you cannot touch is invisible eg: interests‚ funds inflows…) which enter a country. Invisible exports: services provided by your country. Balance of trade: income gained from visible exports- costs in paying visible imports. Balance of payments: balance of trade including invisible earnings or costs.+ Trade
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BUSINESS LEVEL STRATEGIES Business strategies are the course of action adopted by an organization for each of its businesses separately‚ to serve identified customer groups and provide value to the customer by satisfaction of their needs. *Business level strategies can be classified into the following types:*- Cost leadership Differentiation strategy Focus strategy Integration strategy COST LEADERSHIP STRATEGY Benefits associated with cost leadership strategy:
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needed a manager and a leader to get it streamlined and functioning well. In addition to my work as an analyst in my project‚ I would be given the manager position for the OTC team. Thinking that it would be a great opportunity to hone my team leadership skills‚ I accepted. The OTC or the Offshore Test Centre was a team of consultants from Polaris who were working for JP Morgan. The team comprised of 4 people from Mumbai and 3 people from Hyderabad‚ in India‚ 1 person in London‚ UK and 2 people
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Scenario 3 Starbucks- Module2 1. Industry: is a global café and coffee shop industry.P7p2 2. Value chain: P7 3. Industry life cycle Global: Mature P7p8 Australia Mature P16p8 US: Mature P8p2 China: Growth 4. PESTEL Global Technology The development of coffee machine forecasting the expansion in the home-brew market‚ which has negative impact in the revenues of coffee shop. [F/-] P9p1 Economic Global industry profitability has come under pressure
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Chapter 5 Business Level Strategy Successful business model is the product of successful business level strategies. A successful business model can give a company competitive advantage over rivals. To craft a successful business model‚ strategic managers must determine three issues stated below: 1. What to be satisfied-customer’s needs: Customer needs are the wants that can be satisfied by the means of attributes of the products. Customers choose a product based on: A. Product differentiation
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