The 2012 Summer Olympics‚ officially the Games of the XXX Olympiad[2] and commonly known as London 2012‚ was a major international multi-sport eventcelebrated in the tradition of the Olympic Games‚ as governed by the International Olympic Committee (IOC). It took place in London‚ United Kingdom‚ from 27 July to 12 August 2012. The first event‚ the group stage in women’s football‚ began two days earlier‚ on 25 July.[3][4] More than 10‚000 athletes from 204 National Olympic Committees (NOCs) participated
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Speedo innovation: Swimwear companies have invested millions designing high-performance suits for the upcoming Beijing Olympics. Can design help swimmers finish faster? Following the 2004 Athens Olympics‚ officials at swimwear giant Speedo had good reason to celebrate: Athletes clad in their latest suits at the time‚ called Fastskin FSII‚ won 46 medals in the pool. Yet when the company ’s in-house design team‚ Aqualab‚ gathered soon after the games at company headquarters in Nottingham‚ Britain
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When the Games Come to Town: Host Cities and the Local Impacts of the Olympics A report on the impacts of the Olympic Games and Paralympics on host cities Dr Mary Smith London East Research Institute Working Papers December 2008 1 CONTENTS 1. INTRODUCTION 1. 2 Olympics as mega event – why they’re not just about sport 1. 3 What is legacy? Analysis and how to read the trends 1. 4 London’s background 1. 5 London’s bid 1. 6 Legacy’s legacy: heritage and the use of legacy as a policy tool
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Recommendations 10 7. Conclusion 10 8. References 11 9. Appendices 13 Major Analytical Paper- London Olympic Games 1. Introduction The Olympic Games is considered the most prestigious global sporting event that has great impacts on the host nation economically‚ socially and environmentally (Konstantaki & Wickens‚ 2010). The purpose of this paper focuses on the importance of hosting the Olympic Games in London through the evaluation on the impacts of the event using the triple bottom-line approach
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National Sponsors of the Athens 2004 Olympic Games and aims to explore whether a strategic approach was employed in the acquisition and management of their Olympic sponsorship. Design/methodology/approach – A multiple case study analysis was employed‚ for which data were collected through semi-structured interviews. The study sample included seven of the ten Grand National Sponsors that signed agreements with ATHOC‚ the Organizing Committee of the 2004 Athens Olympic Games. Data analysis was organized
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winning three gold medals at the 2008 Olympic Games in Beijing‚ China‚ and becoming the first man in Olympic history to win both the 100-meter and 200-meter races in record times. Bolt won his fourth Olympic gold medal in the men’s 100-meter race at the 2012 Summer Olympic Games in London‚ beating rival Yohan Blake‚ who took silver. Bolt ran the race in 9.63 seconds‚ a new Olympic record‚ making him the first man in history to set three world records in a single Olympic Games competition. The win marked
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Something that is always brought up is‚¨do we control our destiny or does your destiny choose you?¨ Well folks the answer is very simple. I am going to summarize two stories that talk about how much we control our destiny. People have also been talking about this concept for many centuries too. The first story I am going to talk about is the Sport Gene. The story begins with a college student named Thomas who is bet that he cant jump six foot six. Thomas successfully completes the bet and actually
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The World of Athletics Canada and Jamaica [pic] Product: Athletic Name: Coco-Lili Kraaijeveld van Hemert Student number: 500662185 Class: 1T HvA e-mail address: lili.kraaijeveld.van.hemert@hva.nl Name lecturer: Nils Pennekamp Subject: Athletics Date: 30 March 2013 I Table of Content Abstract II Introduction 1 1. Background Information and Sport 2 1. Introduction 2 2. Jamaica 2 3. Canada
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Content Executive summary 2 Importance of Product to the London Olympics 3 Importance of Price to the London Olympics 4 Importance of Promotion to the London Olympics 5 Importance of Place to the London Olympics 6 Recommendations 7 List of References 8 Appendices 9 Executive summary This report research and analyse marketing environment for the London Olympic Games for 2012‚ using set of tools known as marketing mix. This paper is referred
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world‚ winning three gold medals at the 2008 Olympic Games in Beijing‚ China‚ and becoming the first man in Olympic history to win both the 100-meter and 200-meter races in record times. Bolt also won three Olympic gold medals at the 2012 Summer Olympic Games in London. He ran the men’s 100-meter race in 9.63 seconds‚ a new Olympic record‚ making him the first man in history to set three world records in Olympic competition. He made history again at the 2016 Summer Games in Rio when he won gold in the
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