What is ESP and how does it differ from teaching general English course What is ESP? ESP is English for Specific Purpose and can also be referred to as Business English. A great deal about the origins of ESP could be written. Notably‚ there are three reasons common to the emergence of all ESP: the demands of a Brave New World‚ a revolution in linguistics‚ and focus on the learner (Hutchinson & Waters‚ 1987). ESP arose as a term in the 1960’s as it became increasingly aware that general English
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How does War Tactics from Homer’s the Iliad differ from War Tactics Today The enduring and growing popularity of Homer’s Iliad offers the most persuasive testimony of all that the vision of life celebrated in the poem still reaches deeply into the human imagination‚ spanning more than two thousand five hundred years. Cultures since Homer’s time have constructed social and personal lives on systems of meaning very different from the harsh demands of the warrior code‚ but the continuing power of
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1) How does internet marketing communication differ from traditional marketing communication? Internet marketing differs significantly from conventional marketing communications because of the digital medium used for communications. The internet and other digital media such as digital television and mobile phones enable new forms of interaction and new models for information exchange. A useful summary of the difference between theses new media and traditional media has been developed by McDonalds
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Pfizer Inc.’S Cost of Capital and Capital structure - Xiaoyue Shi The costs of capital and capital structures for Pfizer Inc. and its two competitors Merck & Co. Inc. and Johnson & Johnson in the pharmaceutical industry are analyzed in this memo. When calculating the cost of common stock for the three companies‚ three different approaches including Capital Asset Pricing Model (CAPM)‚ Discounted Cash Flow (DCF) and the bond yield plus risk premium are applied (Appendix A). For CAPM approach
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Benihana Simulation Analysis Harvard Business Publishing has created a computer simulation to replicate the operations management decisions facing Benihana. Benihana is a teppanyaki style restaurant franchise that focuses on bringing a theatrical dinning experience to its patrons. The layout of the restaurant consists of two seating areas: the bar and the dining area. The goal of this simulation is to maximize utilization‚ throughput time and the nightly profit using different batching‚ bar sizing
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Oligopoly In a oligopoly market structure‚ there are a few interdependent firms that change their prices according to their competitors. Ex: If Coca Cola changes their price‚ Pepsi is also likely to. Characteristics: * Few interdependent firms * A few barriers to entry * Products are similar‚ but firms try to differentiate them * There is branding and advertising * Imperfect knowledge (where customers don’t know the best price or availability) Revenue Curves Total Revenue
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COST STRUCTURE The Wal-Mart cost structure is known to be the lowest in the retail industry. Many economists do not agree with this structure because although consumers are happy with low prices Wal-Mart has forced its suppliers and competitors small and big to lower their prices in order for them to maintain the image and reputation of having the lowest prices around for quality products. Many cities and neighborhoods have banned Wal-Mart due to the fear of small businesses being run out of
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[pic] Work Breakdown Structure (WBS) Template This Project WBS Template is free for you to copy and use on your project and within your organization. We hope that you find this template useful and welcome your comments. Public distribution of this document is only permitted from the Project Management Docs official website at: www.ProjectManagementDocs.com Work Breakdown Structure (WBS) Company Name Street Address City‚ State Zip Code Date Introduction The WBS is a view
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Question 1: What is the Benihana concept? Benihana concept is based on Job Shop primarily because of following reasons: 1) Job shop is a process where typically ore or few of a kind are made at one time‚ similar to what Benihana does. If we look at Teppanyaki table it serves steak‚ filet mignon‚ chicken and shrimps at one time basis customer preference /selection 2) In Job shop we require a skilled craftsmen who can customize the product as per customer requirement‚ similar to what the
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3.1 How does sensation travel through the central nervous system‚ and why are some sensations ignored? Sensation is the activation of receptors located in the eyes‚ ears‚ skin‚ nasal cavities‚ and tongue. Sensory receptors are specialized forms of neurons that are activated by different stimuli such as light and sound. 3.2 What is light‚ and how does it travel through the various parts of the eye? The natural agent that stimulates sight and makes things visible. Light rays enter the eye through the
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