Strategies Seminar Session Week -6 Class room discussions: • Assess the benefits and disadvantages of relationship marketing strategies. • How relationship marketing strategies for B2B interface may differ from those of B2C? • Collect 3 business examples when CRM pitfalls were avoided and analyse them. Directed learning Please go through the following journal articles and the core textbook to solve the above questions: • Gummesson‚ E. (1994)‚ “Making relationship marketing operational”
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Government‚ Regulation & Business Ethics The issue of business relations with government has increasingly become a key issue of business ethics. Some of the many questions raised are * Is it acceptable for corporations to use their considerable power tp shape government policy? * Is the government jeopardizing its role in protecting the public interest when politicians sit on the board of corporations? The government has a crucial role to play in establishing the ‘rules of the game’
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essential to business in China. It is an important mechanism to do a long-term business and getting successful business in China. Guanxi refers to the business connections that are so important to companies doing business in China. Then‚ guanxiwang refers to the relationship network that companies cultivate. Therefore‚ by establishing in relationships would help do a better job and mechanism in doing business in China. 2. What does the experience of DMG tell us about the way things work in China?
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How to Build a Reliable Work Ethic A strong work ethic attaches you with you your colleagues and management. Following work ethics gives you an opportunity to achieve promotions easily. It requires you to concentrate daily on your tasks‚ complete them within the alloted time and effort towards improvement. The work ethic begins right from the time you wake up till the time you log out from your workplace. 1.Begin your day with exercise Exercising will help you in energizing as physical exercise
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Ebin Thomas sunny Student ID: 717537 MANA6320-01 A Kantian Approach to Business Ethics The writer here talks about a man named Kant who lived in the 18th Century and is best known for defending a version of the “respect for persons” principle which implies that any business practice that puts money on a par with people is immoral or unethical. Kant argued that the highest good was the goodwill. To act from a good will is to act from duty. Thus it is the intention behind an action rather than its
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Module Corporate Governance Business Ethics & CSR H9CGBE: Corporate Governance Business Ethics & CSR Extra Header Data Module Delivered in Programme Code MBA MSCMGMTD MSCMRKD PGDMGT Programme Master of Business Administration Msc in Management MSc in Marketing Postgraduate Diploma in Science in Management Semester 2 1 1 2 Delivery Mandatory Mandatory Elective Mandatory Module Delivered in Programme Code MBA MSCMGMTD MSCMRKD PGDMGT Programme Master of Business Administration Msc in Management
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Essay on: The business ethics climate in Latin America Written by Florian H. International Business Semester 2013 Course: Business Ethics The business ethics climate in Latin America A problem for international companies‚ taking Peru as an example! The Spanish saying: “El que no tranza no avanza.” (One that doesn`t act unethical will not proceed)‚ unfortunately describes best the prevailing immoral way of doing business in the Latin American region. Despite
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Topic 1 : Work ethic Introduction In a knowledge-based economy‚ we spend more time at work than we spend anywhere else in our lives. Money is perceived to be the key motivating factor and the most prominent feature for work. Work has historically been thought of as a job‚ how to make some original contribution to the world‚ and in the process not to starve. One of the reasons behind why people work is: the moral necessity to work. We will access about the concept of a ‘work ethic’ and the various
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Resource-based analysis of MTN and the implications for future strategy Introduction The purpose of the analysis is to investigate the internal capabilities and primary resources of MTN and what implication these have on the strategy of the organisation and the competitive advantage might be levered from them. The resource analysis is based on the financial yearend reporting of December 2009 (MTN) Resource audit In conducting the resource audit‚ the classification of the different type of resources
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6433ch10.qxd_lb 10/19/06 10:43 AM Page 260 CHAPTER OBJECTIVES ◆ CHAPTER 10 Business Ethics in a Global Economy CHAPTER OUTLINE Ethical Perceptions and International Business Culture as a Factor in Business Adapting Ethical Systems to a Global Framework Global Values The Multinational Corporation Sexual and Racial Discrimination Human Rights Price Discrimination Bribery Harmful Products Pollution and the Natural Environment Telecommunications Issues Intellectual-Property Protection World
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