Factors affecting Pricing Strategies Introduction Pricing can be defined as the assignment of value or the cumulative amount of value that a customer must exchange in order to receive a particular product or service (Gerth‚ n.d.). For marketers‚ pricing can be viewed as a single strategic tool that can translate a potential business entity into reality (Abratt & Pitt‚ 1985). On the same notion‚ Avlonitis & Indounas (2005) noted that pricing is the only element of the marketing mix that
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film previews‚ and to buying and downloading music online. The Internet has now become one of the music industry’s greatest markets‚ estimated to reach over 25% of sales in five years. This may be true‚ yet the Internet is also one of the music industries greatest enemies. For some years now online shopping has been available to anyone with a credit card and an Internet connection. E-commerce retailers such as Amazon.com sell everything from garden tools‚ to C.D’s and mini-discs. It is only in the
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success factors for the low-cost airline industry Figure 1 illustrates the process followed to determine the key success factors (KSF) in the low-cost airline industry. It is adapted from the process developed by Grant (2005: 93). The texts highlighted in red are the responses to the questions posed in the model and serves as the inputs to the discussion on the KSFs for the low-cost airline industry. Figure 1. Identifying key success factors in the low-cost airline industry. Cost As consumers
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Written by: Edmund Quek CHAPTER 6 THE THEORY OF COST LECTURE OUTLINE 1 2 2.1 2.2 2.3 2.4 2.5 2.6 3 3.1 3.2 3.3 INTRODUCTION SHORT-RUN THEORY OF COST Distinction between fixed cost and variable cost Total cost Marginal cost Average cost Relationship between marginal cost and average cost Optimum capacity LONG-RUN THEORY OF COST Cost minimisation in the long run Long-run average cost Productive efficiency References John Sloman‚ Economics William A. McEachern‚ Economics Richard G. Lipsey and
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Question Higher education learner’s academic performance is affected by multiple factors. Discus 50[marks] Answer Student academic performance is one of the major determinants in assessing the quality of Education. Students at higher education are mature enough to mention the influential and hindering factors towards their academic performance. Identifying factors that influence students’ learning and thus academic perfomance continues to be an important objective of educators at all levels
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interdependence of the world economy’s. These are some reasons to explain the growth of globalisation 1. Increase in Free Trade. Since the second world war‚ tariffs have generally been reduced. This has been encouraged through organisations such as the WTO. This has increased trade between different countries; this is an important factor in the process of globalisation. 2. Technology Technology has improved communication between different countries. Therefore‚ it has become easier to split up
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farming‚ transportation‚ and industries. This all started because of the British. There are many reasons why it started in Britain for example resources‚population growth‚ and innovations.Since everyone started to cramp into the cities‚ there was a big demand for products. One big factor is the improvement of transportation.This allowed industries to transport goods to other places.This required a lot of
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Michael Horst 10/22/14 English 254 Final Draft Affected by the Holocaust Introduction “I thought that the whole world was a concentration camp. And I concentrated on one single thing. How to survive one more day. How to survive one more experiment. How not to get sick” - Eva Kol‚ Auschwitz concentration camp survivor‚ Forgiving Dr. Mengele Survive. Can you imagine making this your priority every single day? Not living‚ but surviving. This quote is 50 years after WWII had ended and this lady‚ Eva
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Airline Industry: Pricing Structure and Strategies ABSTRACT The profitability of an airline industry depends on filling seats‚ and on the company’s ability successfully to anticipate the cost and price structures of their competitors. However‚ many airline carriers have a hard time accomplishing this because the average airline passenger just needs to travel from one destination to another in the most convenient and shortest amount of time at a reasonable price. Therefore‚ customers in this
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In recent years‚ the way people perceive others has been increasingly affected by appearance. Individuals may face future consequences because of the decision to get a tattoo or piercing. Although a tattoo may be regarded as art to one individual‚ it could be seen as a thoughtless mistake to someone else. The problem is that many people judge others before getting to know them on a deeper level. In this decade‚ appearance means everything; it can affect a person’s job security‚ personal treatment
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