Summary Canyon Ranch is the gold standard in destination spas and enjoys commanding rates that are much higher than other destination spas‚ but there are signs of increasing competition. Day spas are aligning themselves with medical professional and offered services in nutrition‚ homeopathy‚ physical therapy and general medical practice. Also some hospitals were starting to provide spa treatments and wellness centers with nutritionists. Canyon Ranch is now faced with questions as to how to grow
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Canyon Ranch Answers Parth Gandhi 1. What is the value of customer information to Canyon Ranch? Ans. To Canyon Ranch‚ customer information is must in order to implement their business model successfully. The value that it gives to the business is that it understands customer’s unique wants and give alternatives that will allow each guest to rach their individual goals. This is essential for Canyon Ranch to reach its mission to “inspire people to make healthy living‚ turning hopes and
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Should Canyon ranch implement a CRM strategy? What are some of the major considerations? Canyon Ranch should absolutely implement a CRM strategy. For years Canyon Ranch has been the leader in the luxury segment of the spa industry‚ with a unique value proposition. However‚ competition has started becoming an increasing threat‚ as the trend has shifted towards convergence between medicine and spa services. There are a number of new players‚ and in order to maintain that point of differentiation
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The Customer relationship management (CRM) is about the management of the clientele‚ their records and their relation and to use this data to further develop the customer relation policies and management decisions. Basically the CRM is the integration of people‚ technology and the business process in the quest to protect the existing clientele and provide the pragmatic opportunities to further enhance the circle of satisfied and loyal customers. The CRM is the catalyst that provides useful help
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Case 1-3 Canyon Ranch Should Canyon Ranch in the Berkshires develop a clear customer relationship management strategy and make it a cornerstone of its positioning as a preeminent destination spa. Canyon Ranch in the Berkshires has been a profitable business for the affluent customer since 1989. Following in the footsteps of the original location that opened in 1979 in Tucson Arizona by priding themselves on their exceptional customer service and ability to reach each customers individual needs
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2009 1. What is the value of customer information to Canyon Ranch? To Canyon Ranch‚ customer information is vital in order to successfully implement their business model. The value that it provides to the business is the ability to understand each customer’s unique needs and provide appropriate alternatives that will allow each guest to achieve their individual goals. This is essential for Canyon Ranch to attain its mission to “inspire people to make a commitment to healthy living‚ turning
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Questions for Case Analyses Learning from LeapFrog 1. What was the Leapfrog business model at the time that the company launched its first products and services? How did the business model change over time? 2. Who are LeapFrog’s key stakeholders? How does LeapFrog deliver value to each of these stakeholder groups? 3. At the time of the case‚ Leapfrog had become the #3 consumer toy company in the U.S. behind #1 and #2‚ Mattell and Hasbro respectively. What factors contributed to Leapfrog’s
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1. What type of products/services does Canyon Ranch provide? How unique they are compared with competitors in the industry? What’s the nature of its customers? Where does the competition come from for Canyon Ranch? • Canyon Ranch’s product and services are broken into two categories‚ a destination resort and a spa club. The destination resorts are divided into three revenue generating departments. They are health and healing‚ hotel and spa. Each area offers a wide array of products and services
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Canyon Ranch XXXX Canyon Ranch Canyon Ranch Health Resorts is an organization designed to inspire and motivate individuals in their quest to become a more health conscientious human being. “Canyon Ranch prides itself with being a company that can influence one’s quality of life from the moment one arrives to long after one returns home” (Applegate & Piccoli‚ 2004). The founders of Canyon Ranch (Enid and Mel Zuckerman) wanted their business to be a place where individuals could “relax‚ enjoy
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THESIS Customer Relationship Management Jens Berfenfeldt Luleå University of Technology MSc Programmes in Engineering Industrial Business Administration Department of Business Administration and Social Sciences Division of Industrial marketing and e-commerce 2010:111 CIV - ISSN: 1402-1617 - ISRN: LTU-EX--10/111--SE "If growth is what you ’re after‚ you won ’t learn much from complex measurements of customer satisfaction or retention. You simply need to know what your customers tell
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