associations with Juhi Chawla [2003] and Kareena Kapoor [2008] well-known actors in Indian Cinema. Kurkure inspired from Namkeens‚ Kurkure tasted Indian‚ something like Namkeens but looked contemporary and distinct…armed with its unique product proposition ‘Familiar taste in an Innovative format’‚ then‚ the brand broke the category codes and transformed the landscape of Snacking in India‚ both sensorially and visually! Over the years‚ Kurkure has gone through various stages in its evolution. Kurkure
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What is Forecasting? Meaning Forecasting is a process of predicting or estimating the future based on past and present data. Forecasting provides information about the potential future events and their consequences for the organisation. It may not reduce the complications and uncertainty of the future. However‚ it increases the confidence of the management to make important decisions. Forecasting is the basis of premising. Forecasting uses many statistical techniques. Therefore‚ it is also called
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ABOUT CONSUMER BEHAVIOUR Consumer behavior is an applied discipline. Its application exists at two different levels of analysis. One is at the micro level perspective and other at the macro level perspective. Micro level seeks application of the knowledge faced by the individual‚ firm or an organization. The macro perspective applied knowledge of consumer include the aggregate level of problem faced by large groups or by society as a whole. Buying behavior is an attempt to understand and predict
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Proposition 30 For the last couple of years‚ students have been struggling to enroll in college courses and colleges have been struggling with offering more courses due to school budget cuts. Statistics showed that since 2007‚ class sections have dropped about 24% and enrollment decreased according to L.A Times. More than 470‚000 students started the semester on the waiting list due to the insufficient number of courses the colleges had to offer due to the major budget cuts. Also many colleges
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Table of Contents Introduction 1. Consumer Affect and Cognition 2. Consumer Behavior 2.1 Consumer Environment 3. Relationships among Affect and Cognition‚ Behavior‚ and the Environment 3.1 The Cognitive Response Approach of Tide 4. Tide Creating Customer Relationship through Affective and Behavioral Responses Conclusion References Introduction The famous Tide detergent brand of Procter and Gamble Company is popular all over the world. The world’s top maker
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Merchant Banking Operations in Bangladesh 1 A merchant bank is a financial institution which is primarily engaged in offering financial services and provides advice to corporations and to wealthy individuals. The term can also be used to describe the private equity activities of banking. Investment Banking is an American synonym of merchant banking. Investment banks provide advice on mergers and acquisitions and are involved in financing industrial corporations through buying shares and selling
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Introduction to Consumer Behavior What is Consumer behavior? – pg 6-8 Consumer Behavior The study of individuals‚ groups‚ or organizations and the processes they use to select‚ secure‚ use‚ and dispose of products‚ services‚ experiences‚ or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Application of consumer behavior – pg 9-11 1) Marketing Strategy 2) Regulatory Policy Social Marketing The application of marketing strategies and tactics
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California has been in the epicenters of this debate; as we witnessed voters oppose gay marriage in the elections of 2008. The success of Proposition 8 discriminated against those of homosexual orientation. Proposition 8 adjusted California’s marriage laws to prevent a change in language‚ favoring the majority of heterosexual America. As California’s constitution in article 1‚ section 7.5 reads‚ "Only marriage between a man and a woman is valid or recognized in California" (California Marriage Protection
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The Merchant of Venice‚ Act 2 Watch the film version of Act 2 and answer these questions: Scene 1 Morocco is the first suitor to try his luck. What is he told before he is to choose? Scene 2: Lancelot Gobbo‚ the clown‚ wants to leave Shylock’s service‚ why? His father brings a present to his son’s master. Why is prose used? What does Gratiano want form Bassanio? Scene 3: Describe what happens. What does Jessica feel about the situation? Scene 4: A group of masqued men are on their
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Consumer Behaviour Consumer behaviour is the behaviour that consumers display in searching for‚ purchasing‚ using‚ evaluating and disposing of the products and services that they expect will satisfy their needs. * Personal consumer; buys goods and services for his or her own use‚ for use by the whole household‚ for another member of the household or as a gift for a friend * Organizational consumer; includes commercial for-profit organisations and non-profit organisations‚ public sector
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