What is the most effective strategy for building customer loyalty in business-to-business (B2B) relationships? In today’s highly competitive business environment‚ the remarkable increase in the number of companies is becoming a problem. Due to this situation and also diversity in customer demand‚ business people are required to contemplate how to establish strategies to gain new potential customers or to maintain existing customers. Caceres and Paparoidamis (2007) identify that the cost of acquiring
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belonging evolve in response to the passage of time and interaction with their world. In what ways is this view of belonging represented in your prescribed text and at least ONE other related text of your own choosing? Belonging is a sense of enlightenment felt when an individual gains an understanding of themselves in relation to others and the wider world. William Shakespeare’s pastoral play ‘As You Like It’ and the bildungsroman ‘Looking For Alibrandi’ written by Melina Marchetta examine not
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discussion regarding the 6 bases of power. Which type of power do you feel is most effective? Do you possess any of these powers? Please feel free to draw from outside of the business world if you would like. There are six different types of power to include legitimate power‚ reward power‚ coercive power‚ expert power‚ information power‚ and referent power. Upon studying the lesson from Chapter 13‚ I believed the most effective type of power is referent power‚ “the ability to attract others‚
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As You Like It - the Play As You Like It is considered by many to be one of Shakespeare’s greatest comedies‚ and the heroine‚ Rosalind‚ is praised as one of his most inspiring characters and has more lines than any of Shakespeare’s female characters. Rosalind‚ the daughter of a banished duke falls in love with Orlando the disinherited son of one of the duke’s friends. When she is banished from the court by her usurping uncle‚ Duke Frederick ‚ Rosalind switches genders and as Ganymede travels with
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Have you ever wanted to give to a charity? How about giving half of your earnings to a charity of your choice? In Peter Singer’s book‚ The Most You Can Do‚ that is exactly what people are doing. People such as Matt Wage‚ Julia Wise‚ Rhema Kokama‚ Celso Vieira‚ and Priya Basil are just a few of the many people who follow this type of lifestyle. According to these people‚ they are living ethically as effective altruist. To sum up effective altruism‚ Peter Singer (2016: vii) states that “effective altruism
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1. Identify the key elements in McDonald’s global marketing strategy (GMS). In particular‚ how does McDonald’s approach the issue of standardization? Does McDonald’s think global and act local? Does it also think local and act global? McDonald’s global marketing strategy is based on combination of global and local marketing mix elements. For the first elements in McDonald’s global marketing strategy (GMS) is a vital elements in McDonald’s business model restaurants system that can be set up virtually
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From: Mr Xolani Xulu Master in Business Administration Student A REPORT ON THE MOST EFFECTIVE GENERAL MANAGERS 1. Executive summary According to Boyer and Associates (2010)‚ a General Manager (GM) “is not a job but a position”. He further states that a GM is a focal point and has the authority to impact immediately any area of a business. This tells us that such a position must be occupied by someone that has relevant experience‚ the right attitude and necessary skills to make a
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is at the top of the food chain. I too would like the respect the African Lion receives and the title that it has been given. If I were an African Lion I would be able to bake in the African sun all day‚ lounge around‚ sleep and enjoy all the beauty that the Savannah has to offer. I would be able to escape from the everyday hustle and bustle of the human world. I would not have to be worried about school‚ homework‚ tests‚ coming to class on time‚ what to wear or trying to fit into society. I would
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various ways specific to each individual. Inclusion and exclusion can at lengths dictate the identity and notions of self for an individual both positively and negatively. Through the texts “As You like It” by William Shakespeare and “Jude the Obscure”‚ a Thomas Hardy novel‚ the abstract ideology towards belonging can be derived. Exploration of how the denaturing of the family structure can impinge attitudes towards belonging and shape the ramifications
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What matters most to you‚ and why? My open mindedness matters to me most. My experiences as a cross-cultural teen instilled this value in me. I was born in Hong Kong and moved alone to Taiwan to live with my grandmother when I was 12. I struggled to learn the language‚ Mandarin‚ and to live and learn alongside children from a very different culture. I was like some alien from outer space in Taiwan – generating stares but not acceptance. However‚ by being open minded about both my potential
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