CRM EXCELLENCE AT KLM ROYAL DUTCH AIRLINES | | | | | ----------------------------- ------------------------------------------------- Submitted To: ------------------------------------------------- Sir Kamran Maqbool | Question: 1: Why do you think KLM won the Gartner 2004 CRM Excellence Award? Introduction KLM Royal Dutch Airlines is an international airline operating worldwide with home base Amsterdam Airport Schiphol‚ The Netherlands‚ as most incumbents of the European
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International Jour nal of e-Education‚ e-Business‚ e-Ma nagement and e-Learning‚ Vol. 1‚ No. 1‚ April 2011 Abstrac t —Cus tomer re lationship management (CRM) has the potential for achieving succe ss and growth for organizations in the nowadays environment of extensive competition and rapid technological developmen t. CRM enables organizations to know their customers better and to build sustainable relationships with them. However‚ CRM is considered as buzzword and it is not understood
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Chapter 1 INTRODUCTION This chapter will offer an introduction of the preferred topic for dissertation. Firstly presented is the background of the subject‚ where it will be given its shape. The problem discussion will be presented next‚ where discussion of the research area will be specified. Upon expounding the problem discussion‚ the research purpose and the outlined questions to elucidate the purpose will be presented. To conclude‚ the scope and the limitations to the dissertation will be
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EB 2003-02 February 2003 FOOD INDUSTRY MANAGEMENT CORNELL U N I V E R S I T Y Customer Relationship Marketing (CRM) in the U.S. Supermarket Industry: Current Status and Prospects Gerard F. Hawkes Senior Extension Associate Food Industry Management Program Department of Applied Economics and Management College of Agriculture and Life Sciences Cornell University‚ Ithaca‚ NY 14853-7801 Teaching • Research • Executive Education IT IS THE POLICY OF CORNELL UNIVERSITY actively to support
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REPORT ON VIDEOCON MIS (GENESIS) Submitted to School of Management Studies for the partial fulfilment of the degree of Master of Business Administration Session 2013-2014 SUBMITTED TO SUBMITTED BY Dr. SAHIL RAJ MANRAJ SINGH Asst. Professor Roll No. 120426027 MBA I (A) SCHOOL OF MANAGEMENT STUDIES PUNJABI UNIVERSITY‚ PATIALA ACKNOWLEDGEMENT A formal statement of acknowledgment is hardly sufficient to express my gratitude
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(FT12417) (FT12455) (FT12462) (FT12467) 1 Index Page 1.0 Introduction 3 2.0 Various Technologies at Maruti Suzuki 4 Level of CRM 3.0 5 3.1 Data base 5 3.2. Direct marketing-Data analysis 6 3.3 Cross-selling of various value added services 6 3.4 4.0 Analytical CRM Customer Retention for Service at dealers‚ satisfaction‚ thereby‚ sales retention for the future 7 Operational CRM 8 4.1 Campaign management for promoting
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International Review of Business Research Papers Vol. 5 No. 6 November 2009‚ Pp.117-132 Customer Relationship Management: Strategies And Practices In Selected Banks Of Pakistan Iftikhar Hussain ‚ Mazhar Hussain‚ Shahid Hussain and M. A. Sajid∗ As economic globalization intensifies competition and creates a climate of constant change‚ winning and keeping customers has never been more important. Nowadays‚ Banks have realized that customer relationships are a very important factor for their success
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White Paper CRM vs. Loyalty Programs: Best Friends or Arch Rivals? CRM vs. Loyalty Best Friends or Arch Rivals? A sk business owners what keeps them up at night and most will say driving revenue‚ increasing profitability‚ staying ahead of the competition‚ and retaining customers. For the past year and a half‚ companies in a variety of industries— most notably those involved in the financial services‚ telecommunications‚ travel and tourism industries—have looked to large customer relationship
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Customer Relationship Management In AIRWAYS Introduction Customer Relationship Management (CRM) consists of the processes a company uses to track and organize its contacts with its current and prospective customers. The work of CRM involves focusing on service-automated processes‚ information gathering and processing‚ and integration and automating various customer-serving processes in a company. CRM software is used to support these processes; information about customer and customer interactions
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economy. One of the key players among the service industry is the Banking Sector. Everyone is aware of the importance of satisfying customers. And you have to satisfy your customers in order to be competitive. If your customer is not satisfied with your service‚ he will stop doing business with you. Satisfied customers will however‚ do more business with you more often. Customers rightly expect a lot when it comes to their banking needs. In addition to convenience through next-generation ATMs‚ online
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