0 INTRODUCTION 1.1 Background of the assignment Coffee is one of the world’s most popular beverages. Some claim it is the most widely consumed liquid in the world aside from water. Coffee is more than a beverage‚ however. It is a memory‚ anticipation‚ a lifetime of consoling moments of modest pleasure woven into our lives. Coffee’s success as a beverage undoubtedly owes both to the caffeine it harbors and to its sensory pleasure. Coffee lovers come to associate the energizing lift of the caffeine
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Business Report Weighting: 40 % Submission Date/Time & Method: 9pm Saturday 25th April 2015 Electronic submission on StudyNet Tutor/s Marking: Assessment Criteria Learning Outcomes: Knowledge and Understanding tested in this assignment: 1. The planning‚ organising‚ and leadership functions of a business 2. The applications of a wide range of sales and promotional skills and techniques. 3. The principles of marketing‚ planning and promotion 4. Examine the principles and relevance of business
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Contents Executive summary 1 Introduction 2 Market Analysis 3 Market Positioning 3 Market segmentation 5 Target Market 7 Culture 8 High Context Culture 8 Religion 9 Dietary Preferences 9 Management 9 High Power Distance 9 Collectivism Society 10 Long Term Orientation 10 Political 10 Legal Environment 11 Planning and Organizing 13 Market Entry Mode 13 Competition of CBTL in Malaysia 14 International Marketing Channel 16 Integrated Marketing Communication (IMC) and Advertising 18 Advertising 18 Online
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* not raiding the local malls unlike other big competitors in the milk tea battle arena * too sweet taste OPPORTUNITIES: * A big and well-lighted signage at the store front to make it easier for newbies to locate the place. * Smaller-sized glasses especially for those with lesser tea-ppetite. Of course‚ they’d be priced accordingly. * Pastries or some other stuff to munch on as we nurse our milk teas. * Less bulky tables/chairs to accommodate more customers * Perhaps
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Contents Coffee history in Vietnam 3 Starbucks Corporation 3 Highlands Coffee 4 I. Culture 5 II. Location 6 III. Design 7 IV. Relationships 11 V. Recommendations 16 VI. News 17 References 20 Highlands Coffee vs Starbucks Coffee in service Coffee history in Vietnam Coffee was introduced into Vietnam by French colonists in the late 19th century. Vietnam quickly became a strong exporter of coffee with many plantations
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Company Overview Starbucks is an international company which was started in 1971 at Seattle’s Pike Place Market. Today‚ Starbucks operates in around 60 countries around the world‚ and they have more than 18‚000 stores. Starbucks keep expanding the number of retail stores‚ and as a result it is the largest and most well-known coffee shop in the world. In 1987‚ Howard Schulz bought Starbucks‚ and the company really took off in a dramatic way‚ and has continued to be successful from that time until today
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1. Introduction Globalization is “the integration of economies around the world through the movement of goods‚ services and capital across borders” and is a dynamic process through which companies‚ corporations and organizations leverage their strengths‚ magnify their reach‚ and decrease costs by outsourcing multiple business processes (IMF Staff‚ 2008). The globalization of Starbucks’ supply chain played a crucial role in attaining organizational success‚ having a significant impact on its business
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Case Study 1: Starbucks 1. What are the barriers facing Starbucks as they try to “teach” people to change their consumption habits from tea and instant coffee? a. China is country with a population of about 1.3 billion people. It is considered a tea-drinking nation rather than a coffee-drinking nation. This is partly due to the benefits that tea is believed to offer‚ which include medicinal qualities that coffee does not have. As a result‚ Starbucks has the barrier of tradition in their way
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Starbucks Case Study - Presentation Transcript Case 1 Starbucks: the coffee goes cold Benjamin Seigler & Mark Meyerson Q1) How is Starbucks performing? Is Starbucks in dire straits? Performance indicators ROE Du Pont analysis ROA 1. 3 ROE = Net Income / Shareholder Equity 2. 4 Du pontanaysis 3. ROA = Net income / total Assets 6 Other indicators: After reaching a peak of $40 in October 2006‚ Starbucks Share price declined by more than 75% over the next 2 years. Final quarter
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Northern Cyprus Campus Psychology Program May 2014 1 MODALITY DIFFERENCES AND SHORT-TERM MEMORY 2 Abstract The current study examined the notion that the effect that differences between serial recall of stimuli presented in different sensory modalities. Therefore‚ it was hypothesized that‚ people who apply visual presentation as images of words recall better than people who apply auditory presentation as a record. In addition to that‚ people who apply both visual and auditory presentation at
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