CONFIDENTIAL BM/APR2011/MKT420 UNIVERSITI TEKNOLOGI MARA FINAL EXAMINATION COURSE COURSE CODE EXAMINATION TIME PRINCIPLES AND PRACTICE OF MARKETING MKT420 APRIL 2011 3 HOURS INSTRUCTIONS TO CANDIDATES 1. 2. 3. 4. This question paper consists of six (6) questions. Answer only four (4) questions in the Answer Booklet. Start each answer on a new page. Do not bring any material into the examination room unless permission is given by the invigilator. Please check to make sure that this
Premium Marketing Pricing
Why Measuring Consumer Behavior is Important Feb. 24‚ 2005 Ryan Brophy Management 480 (408) 390-0941 Introduction Insight into consumer decision-making and buyer behavior is at the heart of the marketing concept (Arndt 1968). To date‚ researchers in the field have had little success in developing substantial scientific theory to describe stable laws in marketing. Most of the progress over the past few centuries has focused on understanding and identifying observable similarities consumers
Premium Marketing
Novo Nordisk: Managing Sustainability at Home and Abroad Q 1. What should Novo Nordisk’s sustainable strategy be in the Chinese market? Please justify your recommendation by analyzing both the potential value created as well as risks offered by possible alternatives. Ans 1 – Nova Nordisk should choose the sustainable strategy based upon three very important criteria – Firstly‚ it should go well with the firm’s business as well as the local requirements. NOVA NORDISK has a very meticulously planned
Premium Sustainability Government China
Investor Profiles When it comes to investing‚ it is crucial to determine one’s risk tolerance‚ expectation for capital appreciation‚ income requirements‚ preferred portfolio volatility‚ time horizon‚ and of course‚ the expected overall potential return. These characteristics are generally summed together to form the investor profile of a particular investor. It will allow an individual to make clear of their goals and objectives‚ determine their comfort level with risks and uncertainties‚ as well
Premium Investment Finance Balance sheet
process. But what roles do they play? Marketing theory suggests five main roles in a family buying process: - Initiator - Influencer - Decider - Buyer - User Which roles do children play in addition to the obvious one – “the user” Children certainly influence family buying decisions from cars to holidays. They are also the buyers of the future. Provide children with Penguin bars and McVitie’s may be able to hold on to the adult due to brand awareness and brand loyalty formed at such
Premium Marketing Product
Preparing Your First Speech Since this is a public speaking class‚ it means that you will indeed have to present speeches! Since many people become nervous at this prospect‚ I like to get the first one done early in the semester. It’s like ripping off a band-aid: rip it off fast to feel less pain. Your Introductory Speech is your first baby step into this field. This assignment is meant to be easy. It’s meant to be a way to get you up in front of the group and doing something for 2-4
Premium Public speaking Oratory Speech
Question 1 | 1.61 points | Save | | You are standing on a scale in an elevator. Suddenly you notice your weight decreases. What do you conclude? | | | | | | | | The elevator is accelerating downwards. | | | The elevator is moving at a constant velocity downwards. | | | The elevator is moving at a constant velocity upwards. | | | Your diet is working. | | | The elevator is accelerating upwards. | | | | | | Question 2 | 1.61 points | Save | | Tidal
Premium Potential energy Moon Energy
The Ways to Prepare for an Examination Some of us get stressed out before an examination. We get butterflies in the stomach and cannot concentrate. The good news is‚ all is not lost. There a few things that you can do to prepare for an examination. There is no magic formula to it though‚ and it cannot be achieved overnight. It requires hard work from you. First of all‚ you need to pay attention in class. Listen to what the teacher is saying in front and ask questions if you are unsure. You can
Premium 2006 singles Sleep deprivation English-language films
Background of The Company Century Pacific Group started out as little more than a vision in the mind of Mr. Ricardo S. Po‚ Sr. The Birth of Century Canning Corp. In 1978‚ after 3 years of diligent research and study‚ Century Canning Corporation was established in the Philippines as a pioneering tuna canning facility focusing mainly on processing and exporting the abundant supply of tuna in Philippine waters. The Rise of 555 Sardines 1983 gave birth to 555 Sardines. In just 3 years‚ this newcomer
Premium Strategic management
1 Assignment I - Consumer Behaviour (23 Oct 12) AFP 12/ STUDY GROUP 6 REPORT ON UNDERSTANDING CONSUMER BEHAVIOUR: BUSINESS TO BUSINESS (B2B)- COMPUTER NETWORKING SYSTEMS Objective 1. To understand the concepts of ‘Buyer Behaviour and Segmentation’ in a specific product situation through application. Definition of Product Category and Description of Product 2. The product category is B2B Products in which Computer Networking Services has been selected. A brief description of these is given below:(a)
Premium Computer network Decision making Marketing