TRAP-EASE AMERICA CASE QUESTIONS (Read Chapter 2) 10 POINTS 1. Has Martha identified the best target market for Trap Ease? What other market segments might the firm target? (2 points) Martha targeted women for her product and she feels that this is the best group to target because they don’t like mess or the danger of the traditional mousetraps. At first this may seem like a good marketing segment however‚ Martha could improve it. Women are too broad of a group so she should segment women into
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Trap-Ease America 1. Martha and the investors in Trap-Ease seem to face a “once-in-a-lifetime opportunity.” What information do they need to evaluate this opportunity? What do you think the investor group would write as its “mission statement?” The information that is needed for Martha and her investors to evaluate their opportunity is setting attainable objectives and goals for their product. Their Mission statement would probably be “To help you control your pest problem with ease.”
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"Internships: An Opportunity of a Lifetime" Internships are very important to a college student preparing for the world of work. It should be seen as an integral part of a student’s academic career. To get relevant experience‚ students should intern with employers who are doing the kind of work they are interested in pursuing after college. Internships are so important because they test one’s skills and interests‚ provide insight into prerequisites needed for employment‚ and develops a network
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1. One of your inmates is a murderer. When he was 18 years old‚ he killed his girlfriend. He received a sentence of life with the possibility of parole. He is now 58 years old and you have come to realize that he is a model prisoner. He has shown impeccable behavior‚ has a job within the prison‚ has been around the community during furloughs and has become a positive influence and a great role model for other prisoners. Also‚ he has formed a bond with the victim’s family‚ who has forgiven him for
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Dalton Sherman Title Do you believe? Venue Dallas Independent School District Teachers Conference Notable Elements 10-year-old 5th grader Dalton Sherman delivers an inspirational speech to 20‚000 teachers about the importance of believing in each other. How can you inspire your audience? Ask 10-year-old Dalton Sherman. by Andrew Dlugan Nov 6th‚ 2008 [pic] Is fifth grader Dalton Sherman the next Barack Obama? Of course‚ it’s far too early to tell‚ but that’s how he refers to himself
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Why should Christmas be banned? My mother always makes a point in making sure I know never to lie to her. But that made me think‚ is it right for her to lie to me for the first 9 years of my life? Tricking children into behaving well in order to receive presents. Isn’t that bribery? Parents say that you should never lie and always tell the truth‚ but the way I see it is‚ they have gone against their word and become a hypocrite. On the other hand they could be enhancing enjoyment. But I know
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Do You Believe In Aliens Are we alone or do you believe in aliens? Most people would say no in public‚ but in truth most do believe. A survey was taken of 29 people; they were asked one to three questions depending on their answer. Question # 1‚ “Do you believe aliens exist?” out of 29 people asked 24 said yes‚ they do believe aliens exist. Those 24 went on to the next question‚ Question # 2‚ “Do you believe aliens have visited Earth (even if just to fly past)?” of the 24 that
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Teri Cowling 2/2/2012 TRAP-EASE AMERICA: THE BIG CHEESE OF MOUSE TRAPS 1. Martha and the trap-ease investors believe they face a once in a life time opportunity. With this being said I assume the investors are referring to their ability of growth and profit. Information needed to evaluate this opportunity would be that of their competitors. The investors should see what if any advantage they have in regards to price and product. Also if any competitor is really pushing the “humane”
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1. I feel Martha and the Trap-Ease America investors need to do some strategic planning- the process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities. This would set the stage for the rest of the planning. I do not think Martha has done enough research into the market to really assess whether the demand for her product would be there. Martha needs to think about her marketing concept‚ which is a philosophy
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Trap Ease Case 1) A once in a lifetime opportunity to me symbolizes‚ that if the company doesn’t get their marketing/sales strategy correct‚ within a specific time period‚ all their hope for the product to be outstanding‚ diminishes‚ because new products can surface that are similar and create competition for them. I feel as though Martha didn’t assess her target market’s needs and wants. I feel as though Martha exhibited marketing myopia‚ in which they focused on the (actual) product rather
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