Faculty of Business‚ Economics and Statistics Business Strategy Winter Semester 2014 Group assignment Patagonia and the outdoor apparel industry Vienna 5th of December Analysis of outdoor apparel industry Outdoor apparel is a rapidly growing segment of the global sport clothes market‚ which develops technologically in an ongoing way. One of the leaders on this market is an american apparel brand Patagonia‚ which was established in 1972. This company produces high-performance‚ but fully
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Patagonia A ‘Dirtbag Business’ Q1 - Evaluate Patagonia’s business model. How important to Patagonia’s business model is its environmental position? It all started out in 1957 when Yvon Chouinard–Emeritus and a couple of friends began to make pitons. Nine years later in 1966‚ Chouinard opened a shop I Ventura‚ California. To understand Patagonia’s business model‚ it is necessary to gain an insight into the company mindset. This could seem as a challenging job but Patagonia’s Mission Statement
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Patagonia A Dirtbag Business Q1 - Evaluate Patagonias business model. How outstanding to Patagonias business model is its environmental position? It every started out in 1957 when Yvon ChouinardEmeritus and a couple of friends began to build up pitons. Nine years later in 1966‚ Chouinard opened a shop I Ventura‚ California. To understand Patagonias business model‚ it is obligatory to gain an insight into the company mindset. This could seem as a challenging job but Patagonias Mission command
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QUESTION 1: LIST THE BUSINESS MODELS USED BY M & S Product/ Service Customization Model M & S moderately or diligently aligns its products and ideas based on the dynamic or ever transforming market trends and fashion needs. According to the case study‚ M & S is highly concentrated in the fashion industry and its ever-growing demand for its exclusive garments and customized accessories. Hands-on approach is mostly utilised by modelling agencies to fulfil the industry’s standards‚ and in the process
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Reduced costs of intervention Reduced game-playing Beyond-budgeting Model Aims to increase organizational adaptability Simple organizational structures Flat hierarchies Flexible peer-to-peer networks Assume organizations are capable of selforganization and self-regulation Resource allocation is event driven Performance targets set relative to peers or other benchmarks Creativity and rapid responses are encouraged Model-based Historical Negotiated Fixed Flexible Internal External
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range Strategy / Desired Behaviors 1. Provide employees with high quality of life by making them comfortable at work and by giving them a variety of benefits 2. Provide quality of life for all living things on this planet 3. Allow all employees to participate in decision-making processes and to understand their jobs better 4. Differentiation‚ provide customers with quality environmental friendly products and quality customer service Management Controls 1. Patagonia uses personnel and cultural control
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• Patagonia • Listed as one of the Firms of Endearment‚ certified BCorporation • Founded by Yvon Chouinard in 1973. As a climber‚ he already had a company to produce reusable climbing hardware. After a mythical trip with Douglas Tompkins to find the last wild place in the planet‚ Chouinard started Patagonia and Tompkins The North Face. • Patagonia • Listed as one of the Firms of Endearment‚ certified B-Corporation • Founded by Yvon Chouinard in 1973. As a climber‚ he already had a company to produce
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1 Introduction Patagonia was founded in 1957 by Yvon Chouinard who defines himself as a reluctant business man. He started his business as a way to climb and surf year long‚ seeking to build the best product to satisfy his passion. “Build the best product‚ cause no unnecessary harm‚ use business to inspire and implement solutions to the environmental crisis.” –Patagonia’s Mission Statement Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart of a
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1. Evaluate Patagonia’s business strategy – what type of strategy is it pursuing and how has it configured its value chain to support this strategy? Patagonia’s is pursuing a community-focused sustainable strategy‚ where it focuses on its actions and policies to establish connections with the community‚ where it takes action to benefit the community as a whole‚ including other businesses‚ not only its customers. A Patagonia jacket signals the wearer’s individual association with the community
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Leadership at Patagonia Evan was an accomplished mountain climber in the 1960’s‚ successfully ascending peaks throughout the world. To support his climbing activities‚ he began selling mountaineering equipment out of the back of his car. This endeavour evolved into Evan Equipment‚ a full service climbing gear manufacturing and sales operation located in California. Soon‚ the focus turned to manufacturing clothing‚ and in 1973 the Patagonia clothing company was born. The business struggled at
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