EVOLUTION OF THE XBOX SUPPLY CHAIN April 2‚ 2007 Contents Section 1: A Synopsis and interpretation of the Supply chain changes made between Xbox and Xbox 360 Section 2: Benefits and Risks of global launch of Xbox 360 Section 3: Benefits and Limitations of using EMS firms concentrated in China and an Analysis of the co-ordination efforts required Section 4: References 21 Section 1: A Synopsis and interpretation of the Supply chain changes made between Xbox and Xbox 360 by Anand Kangala
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Evolution of the Xbox Supply Chain In July 1999‚ Microsoft announced its expansion to invade the gaming hardware market aiming to provide a console that would enable the gamers to push their skills and competency to new limits. This new console‚ Xbox‚ is much beyond what was then offered by fearsome competitors like Sony and Nintendo. Two years later‚ Microsoft had to work its supply chain to line up and deliver large volumes of high quality products to the consumer market in time for the 2001
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Global Supply Chain Design Evolution of the Xbox Supply Chain Management Summary Contents Evolution of the Xbox Supply Chain 1 - Introduction It was in 1999 when the initial proposal to Bill Gates was made to create a game console. Long before the legitimization of this project‚ Microsoft was not only encouraged by the gamer’s scene to enter this market‚ but the main driver was to secure shares in the console market
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CASE: GS-49 DATE 04/14/06 EVOLUTION OF THE XBOX SUPPLY CHAIN With the first generation of Xbox‚ our ambition was to change the way people think about video games. Starting today with Xbox 360‚ our ambition is to transform the way people play games and have fun. 1 —Robbie Bach‚ President of the Microsoft Entertainment and Devices Division In November 2005‚ Microsoft prepared to launch its next-generation video game console‚ the Xbox 360. A global release was scheduled‚ beginning on November
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2. Case: Evolution of the Xbox supply chain a. What supply chain changes did Microsoft make between the Xbox and the Xbox 360? What was the motivation for these changes? First Microsoft restructured its supply chain after learning from its experiences with the Xbox. Microsoft Xbox had already established a huge presence in the videogame market‚ but by the time Xbox 360 was rolled out‚ it had lost a substantial amount of money. "One analyst estimated that from the time of Xbox launch to the time
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Global Supply Chain Design Case Study Evolution of the Xbox Supply Chain 2012 Evolution of the Xbox Supply Chain 1.) What supply chain changes did Microsoft make between the Xbox and the Xbox 360? What was the motivation for these changes? When Microsoft first entered the market with the release of the Xbox in 2001 it was a newcomer in the console business. The company had neither an established brand presence in this area‚ nor did it have a developed base of games and gamers in the
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Evolution of the Xbox Supply Chain Microsoft made several adjustments to their supply chain between the introduction of the Xbox and the Xbox 360. One of the first changes was adding a third EMS supplier‚ Celestica‚ in addition to Flextronics and Wistron. Celestica was added to increase capacity and meet predicted demand which was expected to be much higher for the Xbox 360 than it had been for the original Xbox. Also‚ in addition to Microsoft’s current engineering team‚ they attempted to further
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Case Write-up Week 1 1. Supply Chain 2. Who are the various customers for textbooks? What do these customers want in terms of goods and services related to textbooks? From the publisher’s point of view‚ who is the critical customer? The various customers are professors‚ students‚ bookstores‚ schools‚ and online retailers. The customers want “on demand” accessibility‚ flexibility‚ and more content in the textbooks. The professors are the critical customer because they directly impact the
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suppliers are developed and maintained c. the process is about developing and managing PSAs for suppliers d. it is the mirror image of customer service management The supplier relationship management teams provide input to each of the other supply chain management process teams that are affected by the customizations that have been made in the __________ . Select one: a. PSA b. production plan c. S&OP document d. marketing plan Supplier profitability reports can be constructed by
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Case Study 1 BioPharma‚ Inc. 1. How should BioPharma have used its production network in 2009? Should any of the plants have been idled? What is the annual cost of your proposal‚ including import duties? It produces and sells its same kind of products in both of chemicals for any parts of the world. If its plants in one country are not enough products‚ it would move products from other countries to add the number of products that are sold in this country. Plants of Relax in Germany and Japan
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