DOING BUSINESS IN NIGERIA This is a guide to doing business in Nigeria. It is a general overview of the Nigerian political‚ economic and legal environment. It is by no means an exhaustive work on investment in Nigeria. It simply sets out the basic information on business in Nigeria and recourse to other research materials is encouraged. We disclaim any responsibility for any loss or damage suffered by any person on account of reliance on this work. I INTRODUCTION 1. A General Overview 2. Political
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Comparative Study of customer satisfaction in public sector and private sectors banks Table of Contents Acknowledgment…………………………………………………1 Executive Summary……………………………….……………...3 Introduction…………………………………………………….....4 Literature Review…………………………………………………6 Banking Industry: An Overview………………………………....12 Objective of Study……………………………………………….12 Research Methodology…………………………………………..13 Data Analysis……………………………………………………14 Findings…………………………………………………….…...16 Recommendations………………………………………………
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You are working for a consumer goods distribution company. Recently‚ the sales have gone down significantly. By premilinary investigation‚ he has found out that your products are not competitive in term of quality‚ price‚ design and attracted services. Your CEO has asked you to do a more detailed research on the business environment‚ you can utilize the model of 4C analysis or SWOT analysis.The combination of internal and external actors that influence a company’s operating situation. The business
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Project Customer Strategy of Bain & Company Submitted to: Ms. Tahira Hafeez Submitted by: Umar Afzal 2102071 Dated: August 18th‚2011 Customer Strategy & Marketing Customers are the source of real growth. Bain combines in-depth customer insights with practical expertise in operations and economics to create sustainable‚ organic growth. • What we do Applying an outside-in perspective and achieving growth are fundamental to our approach at Bain. Our customer-centric business builds
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embarked on this journey to make Customer Centricity the business model for how we operate. You would have recently gone through the Customer Centricity Training. Customer Centricity is a continuous journey to keep Customers at the center of everything we do. By seeing PNB MetLife through our customers’ eyes and reducing the effort they have to expend‚ PNB MetLife will create competitive advantage as targeted customers come to us‚ stay with us and buy more from us What is Customer Centricity
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past decades‚ many companies use CRM strategy to oversee the activities of the customers (Ngai‚ 2005; Chen & Popovich‚ 2003; Mendoza‚ et al.‚ 2006 cited in Mosadegh & Behboudi‚ 2011). The processes and the technologies in the traditional CRM is designed to maintain relationships for potential repeat purchases. Customer management is based on the operational responses‚ which is from the sales‚ marketing and customer services sections. Data and information collected from the customers are processed in
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What are some factors that project a company’s culture? List some examples. Culture is a composite of many factors that project the shared values of the people who work in a firm. Thus‚ the way an employer behaves his/her employees will be similar to the way the employees will behave the customers. In order to achieve this‚ there are some subtle behaviors that can send the most powerful messages to the customers. These involve the prompt initiation of the conversation‚ verbal greeting‚ getting
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International Review of Management and Marketing Vol. 2‚ No. 4‚ 2012‚ pp.220-230 ISSN: 2146-4405 www.econjournals.com Customer Relationship Management (CRM) in Hotel Industry: A framework Proposal on the Relationship among CRM Dimensions‚ Marketing Capabilities and Hotel Performance Abdul Alem Mohammed School of Tourism‚ Hospitality and Environmental Management‚ COLGIS‚ Univerisiti Utara Malaysia‚ Sintok‚ Malaysia. Email: abd_102006@yahoo.com Basri bin Rashid School of Tourism‚ Hospitality
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– INTRODUCTION 1. Introduction to customer relations 2. Core concepts 3. Facets of customer relationship management 4. Importance of customer relations 5. Global perspective on customer relationship management 6. Role of Human Resources in Customer Relationship Management PART II –CUSTOMER RELATIONS‚ CUSTOMER SERVICE & PUBLIC RELATIONS 1. Customer Relations and Customer Service 2. Customer Relations and Public Relations
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CASE 1 : IKEA : FURNISHING THE WORLD SUMMARY IKEA is very well known as the world’s largest home furnishing retail chain which was founded in Sweden back in 1943. Originally started as a mail order company‚ now IKEA has expanded its operation to more than 32 countries having more than 175 outlets. IKEA operates large warehouse showrooms in 16 countries and operates smaller stores in another 9 countries. Germany is IKEA’s largest market followed by the U.S. IKEA’s mission is to “offer a wide
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