Yue Yuen - case study

Satisfactory Essays
KMB 511-03 International Business
Name : Kyung Ho, Min
Discussion question for case studies
Case 5: Yue Yuen Industrial (Holdings) Ltd.: Site Selection
1) How should the site selection factors listed in the case study be weighed? Are there any further factors which should be added to the list?
(1) Site Selection factors
- Labour costs of the host country
- Population and demographics of the host country
- Host country’s physical infrastructure
- Presence of suppliers
- GDP and economic stability foreign investment
- Exchange rate volatility
- Size of the local market
- Desirability of the host country
- Presence of other labour-intensive manufacturing in the area
- Presence of other footwear manufacturers in the region
- Amount of foreign investment in the country
- Labour laws of the host country

(2) Additional factors
Financial institution.
The risk of pandemics
Shortage of essential basics such as clean water and electricity
Labour’s education and technical skill level
The host country’s supportive benefits such as tax benefits, preferential interest rates and more flexible infrastructure regulations
The host country’s political stability and security
.
2) What could be potential production sites for the company in addition to the four locations mentioned in the case study?
(1) Guangdong produced 44% of the industry’s exports, Fujian 23% and Zhejiang 15% as majorities of China’s casual and athletic footwear.
(2) Sichuan and Jiangsu and Shanghai are also big business in footwear production

3) Which site should the company select for its new manufacturing operations, and why?
(1) The company’s selection should be Vietnam
(2) The reason why Vietnam should be selected as below
The government’s supports such as a combination of tax benefits
Low labour cost and highly young workforce
Convenient geographical location
Dynamic economy and rising domestic consumption
Political and economic stability
Vietnam was Nike’s second

You May Also Find These Documents Helpful

  • Better Essays

    AB1601 Organizational Behavior & Design Semester 2, AY 2013/14 COVER PAGE Full Name: HO HUI YUE ANGELA Matriculation Number: U1310753J Seminar Group Number: SEM 03 Seminar Group Instructor: KOH CHENG BOON Assignment: CRITICAL THINKING ASSIGNMENT Date: 14 MARCH 2013 Word Count: 1000 Summary In the context of Singapore’s ageing population, the literature reviewed highlighted the importance of achieving lifelong employability for mature workers in the 21st Century via career transition (CT). Shifts…

    • 1180 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Apple Inc. in 2012 case study Executive Summary According to the case “Apple Inc. in 2012”, it was clearly illustrate that Apple Inc. is one the largest computer manufacturer in the world. The Apple company has a perfect concept and operating systems of manufacturing new products in which launch to the customers. Also, there are some other companies try to imitate the Apple Inc., but some of them were failed. The main purpose of this report is to seek the problems of the Apple Inc. and…

    • 1082 Words
    • 4 Pages
    Powerful Essays
  • Powerful Essays

    case study

    • 24594 Words
    • 99 Pages

    06-4702-Conklin.qxd 5/10/2005 6:00 PM Page 561 6 INTEGRATIVE CASES I n this chapter, the objective is to discuss cases that draw on the frameworks and perspectives developed throughout the casebook and that include important issues from each of the earlier chapters. GM IN CHINA For GM China, the year 2004 brought a wide variety of new challenges that added to an already complex business environment. The industry structure was changing quickly. Demand and supply projections…

    • 24594 Words
    • 99 Pages
    Powerful Essays
  • Good Essays

    • Compare the two cases in terms of methods, costs (if applicable), and effectiveness of the outcomes (3 points). Both cases are a form of an alert identification subsystem belonging to the parent HELP System. Furthermore, both cases did not explicitly state vocabulary and ontology used. However, I can infer based on my knowledge in the field now that diseases, diagnoses, laboratory and procedures follow ICD 10, SNOMED, LOINC and CPT ontology for coding and that interoperability is achieved by…

    • 509 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Case Study on L'Oreal

    • 1643 Words
    • 7 Pages

    report attempts to discuss on L’Oreal’s expansion in China. For example, in order to speed up the growth in the Chinese market, L’Oreal signed agreements to acquire two famous Chinese cosmetic brands, Yue-Sai and Mininurse. Moreover, according to the contracts, both the founders of Mininurse and Yue-Sai were required to never enter the cosmetics market. Were these problems that affect L’Oreal’s management on the two Chinese brands and its future growth in China? They are to be identified and analyzed…

    • 1643 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    L'Oreal Case Study

    • 1357 Words
    • 6 Pages

    This report looks at how did L’Oreal, a multinational corporation, managed its already portfolio as well as its newly acquired local brand when entering on a new market: China. L’Oreal, a french company founded in 1907, decided at the end of 2003 to acquire two local chinese brands in order to enter the national market: Mininurse and Yu-sai. While this merging seems to be a «win-win» deal, we will look at several issues L’Oreal was confronted with: how did the brand managed its newly acquired brand…

    • 1357 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Case Study

    • 372 Words
    • 4 Pages

    Case Study Case study methods involve   Systematically gathering enough information about a particular person, social setting, event, or group to permit the researcher to effectively understand how it operates or functions. Case studies may focus on an individual, a group, or an entire community and may utilize a number of data technologies such as life stories, documents, oral histories, in-depth interviews, and participant observation. Types of case studies Stake (1995) suggests that researchers…

    • 372 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    Case Study

    • 5969 Words
    • 24 Pages

    Introduction to Case Study by Winston Tellis+ The Qualitative Report, Volume 3, Number 2, July, 1997 (http://www.nova.edu/ssss/QR/QR3-2/tellis1.html) -------------------------------------------------------------------------------- Abstract This paper is the first of a series of three articles relating to a case study conducted at Fairfield University to assess aspects of the rapid introduction of Information Technology at the institution. This article deals with the nature of the problem…

    • 5969 Words
    • 24 Pages
    Powerful Essays
  • Good Essays

    Case Study

    • 1685 Words
    • 7 Pages

    Case Study Presenting a case to a teacher is same as presenting it in front of a jury. You need to have structured and solid arguments to convince the jury (teacher, in your case) and prove your point. If you are an excellent lawyer, you can even convince the jury that your defendant is not guilty even if he is (not ethical, of course). The bottom line is: you need to structure your case analysis. Although every case analysis more or less follows the same pattern; there is a slight variation depending…

    • 1685 Words
    • 7 Pages
    Good Essays
  • Satisfactory Essays

    case study

    • 471 Words
    • 2 Pages

    encounters." A parishioner at Oak Hill Uni Xerox Case Study Analysis Xerox Case Study Analysis The challenge facing Xerox and its management is complex, challenging and probably not unique. The company had been dependent on its highly trained sales force to turn a profit on their existing products and had not focused on new product opportunities until the develop Premium 1039 Words 5 Pages Case Study Case Study Analysis Summary ABC, Inc. recruiter Carl Robins has…

    • 471 Words
    • 2 Pages
    Satisfactory Essays