X-Culture Project
Team #: 27
Client (Company): Google
Product/Service: Google Games
Number of pages, including title page: 29
Team members:
Name | Country | Did not participate | Nathan A. Gennara | USA-FL | | Ridwan Arief Rachman | Indonesia | Did not participate or reply | Sarah Smith | Austria | | Mehmet Akif Üçözden | Turkey | | Mehmet Şahin Kaya | Turkey | Did not participate or reply | Mariam S., Alshamsi | UAE | |
Table of Contents
Abstract Summary……………………….………………………………………………………..2
Introduction………………………………………………………………………………………..3
Product/Service…………………………………………………………………………......……..5
Target Market………………………………………………………….…………………………..8
Consumer Segment……………………………...…………………….……………………...….10
Site/Personnel Location.…………………...……….………………….……………...…………12
Entry Mode.…………………...………………………………..…….………………………….14
Staffing………………………...………………………………..…….………………...………..17
Marketing………………….……………………………………………………………………..19
Payment Arrangements……...………………...………………..…….………………….…..…..22
Capital…………………...………….…………………………..…….…………...…….……….23
Likely challenges…………………...…………………………..…….………………...………..24
Works Cited……………………………………………………………………………..……….27
List of Figures….……………………………………………………………………………...…29
Abstract Summary
We believe that Google is one of the most successful companies in the world and holds many opportunities to grow and expand. In this paper, we introduce Google to a business opportunity called Google Games – a massive online gaming center that provides free online gaming to Gmail account users. Google Games will provide users with a large variety of games that can all be downloaded to the user’s individual smart phone. Gamers will no longer be limited to when and where they will be able to play their online games. Online games are one of the fast-growing activities in the world, and we believe that Google has the ability to venture into the online gaming market and do very well.
Introduction
Google has come a long way since the
Client (Company): Google
Product/Service: Google Games
Number of pages, including title page: 29
Team members:
Name | Country | Did not participate | Nathan A. Gennara | USA-FL | | Ridwan Arief Rachman | Indonesia | Did not participate or reply | Sarah Smith | Austria | | Mehmet Akif Üçözden | Turkey | | Mehmet Şahin Kaya | Turkey | Did not participate or reply | Mariam S., Alshamsi | UAE | |
Table of Contents
Abstract Summary……………………….………………………………………………………..2
Introduction………………………………………………………………………………………..3
Product/Service…………………………………………………………………………......……..5
Target Market………………………………………………………….…………………………..8
Consumer Segment……………………………...…………………….……………………...….10
Site/Personnel Location.…………………...……….………………….……………...…………12
Entry Mode.…………………...………………………………..…….………………………….14
Staffing………………………...………………………………..…….………………...………..17
Marketing………………….……………………………………………………………………..19
Payment Arrangements……...………………...………………..…….………………….…..…..22
Capital…………………...………….…………………………..…….…………...…….……….23
Likely challenges…………………...…………………………..…….………………...………..24
Works Cited……………………………………………………………………………..……….27
List of Figures….……………………………………………………………………………...…29
Abstract Summary
We believe that Google is one of the most successful companies in the world and holds many opportunities to grow and expand. In this paper, we introduce Google to a business opportunity called Google Games – a massive online gaming center that provides free online gaming to Gmail account users. Google Games will provide users with a large variety of games that can all be downloaded to the user’s individual smart phone. Gamers will no longer be limited to when and where they will be able to play their online games. Online games are one of the fast-growing activities in the world, and we believe that Google has the ability to venture into the online gaming market and do very well.
Introduction
Google has come a long way since the