Preview

Web Data Mining

Powerful Essays
Open Document
Open Document
3139 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Web Data Mining
A Recommender System Based On Web Data Mining for Personalized E-learning
Jinhua Sun
Department of Computer Science and Technology Xiamen University of Technology, XMUT Xiamen, China jhsun@xmut.edu.cn

Yanqi Xie
Department of Computer Science and Technology Xiamen University of Technology, XMUT Xiamen, China yqxie@xmut.edu.cn

Abstract—In this paper, we introduce a web data mining solution to e-learning system to discover hidden patterns strategies from their learners and web data, describe a personalized recommender system that uses web mining techniques for recommending a student which (next) links to visit within an adaptable e-learning system, propose a new framework based on data mining technology for building a Web-page recommender system, and demonstrate how data mining technology can be effectively applied in an e-learning environment. Keywords--Data mining; web log,;e-learning; recommender

readily interpreted by the analyst. A virtual e-learning framework is proposed, and how to enhance e-learning through web data mining is discussed. II. RELATED WORK

I.

INTRODUCTION

With the rapid development of the World Wide Web, Web data mining has been extensively used in the past for analyzing huge collections of data, and is currently being applied to a variety of domains [1]. In the recent years, e-learning is becoming common practice and widespread in China. With the development of e-Learning, massive amounts of learning courses are available on the e-Learning system. When entering e-Learning System, the learners are unable to know where to begin to learn with various courses. Therefore, learners waste a lot of time on e-Learning system, but don’t get the effective learning result. It is very difficult and time consuming for educators to thoroughly track and assess all the activities performed by all learners. In order to overcome such a problem, the recommender learning system is required. Recommender systems are used on many web sites to help



References: [1] [2] D.J.H and, H.Mannila, and P.Smyth. Principles of Data Mining. MIT Press, 2000. J.B.Schafer, J.A.Konstan, and J.Riedl. Recommender systems in ecommerce. In ACM Conference on Electronic Commerce, pages 158166, 1999. Liaw, S. & Hung ,H. How Web Technology Can facilitate Learning. Information Systems Management, 2002. Choonho Kim and Juntae Kim, A Recommendation Algorithm Using Multi-Level Association Rules, Proceedings of the 2003 IEEE/WIC International Conference on Web Intelligence, p.524, October 13-17, 2003. J. Han and M. Kamber, Data Mining: Concepts and Techniques, Morgan Kaurmann Publishers, 2000 Za¨ıane, O. R. & Luo, J. Towards evaluating learners’ behaviour in a web-based distance learning environment. In Proc. of IEEE International Conference on Advanced Learning Technologies (ICALT01), p. 357– 360, 2001. Sarwar, B., Karypis, G., Konstan, J.A., & Reidl, J. Item-based Collaborative Filtering Recommendation Algorithms. Proceedings of the Tenth International Conference on World Wide Web, pp. 285 - 295, 2001. R.Agrawal et al., Fast Discovery of Association Rules, Advances in Knowledge Discovery and Data Mining, AAAI Press, Menlo Park, Calif., 1996, chap. 12. L.Breiman et al., Classification and Regression Trees, Wadsworth, Belmont, Calif., 1984. MacQueen, J. B. Some Methods for classification and Analysis of Multivariate Observations. In Proceedings of of 5-th Berkeley Symposium on Mathematical Statistics and Probability, 1967, pp.281297. Cristóbal Romero, Sebastián Ventura and Jose A. Delgado et al., Personalized Links Recommendation Based on Data Mining in Adaptive Educational Hypermedia Systems, Creating New Learning Experiences on a Global Scale,2007, pp. 292-306. Inselberg, A. Multidimensionl detective, In IEEE Symposium on Information Visualization, 1997, vol.00, p.100-110 . Ware, C. Information Visualization: Perception for Design,Morgan Kaufmann, New York, 2000. [3] [4] [5] [6] [7] [8] [9] [10] Recommender systems have emerged as powerful tools for helping users find and evaluate items of interest. The research work presented in this paper makes several contributions to the recommender systems for personalized e-learning. First of all, we propose a new framework based on web data mining technology for building a Web-page recommender system. Additionally, we demonstrate how web data mining technology can be effectively applied in an e-learning environment. [11] [12] [13]

You May Also Find These Documents Helpful

  • Good Essays

    The Filter

    • 502 Words
    • 3 Pages

    The Filter is a recommendation engine which is used in conjunction with other business’ websites for the suggesting of digital media and entertainment materials, and technological products. Its purpose is to analyze the past purchases of the consumer and use the data to suggest other materials and products that the consumer could likely be interested in, some of which the consumer otherwise would not have been exposed to. The Filter was not successful on an individual basis, but in the business to business environment, it has proven itself to be very productive. However, the challenge facing the Filter now is to realize its ultimate goal of expanding its service to other industries other than the media, entertainment, and technology.…

    • 502 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    This article introduces the utilization of cluster analysis as a data mining tool. E-commerce has forced traditional businesses to reform their decision making processes and conduct its affairs based on activities occurring online. Monitoring web traffic is not a sufficient metric tool to measure success and therefore a system of conversion rates is utilized to determine profitability. Not everyone who visits a website purchases a product and the author describes several factors that lead to an unsuccessful visit to sales ratio. Retailers use websites to garner insight into customer activity and base decisions, but lack of sales conversions has prompted the author to conduct a cluster analysis between retailers that are solely web based and those that conduct business both from a storefront and online. Cluster analysis is a data mining technique that divides information into specific groups that provide insight and information for customer relationship management systems.…

    • 2553 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Cis 500 Data Mining Report

    • 2046 Words
    • 9 Pages

    Web mining to discover business intelligence from Web customers is used in a variety of ways because this technique is designed to discover patterns from the web. One of the most popular ways is to determine the search patterns for a particular group of people from a particular region. Other means include visiting e-commerce websites to determine what the best and worst sellers are. Additionally popular sites can also be identified by determining the number of links that refer to the site. Advantages of using techniques like this for businesses are increased sales because you have the ability to track a web users browsing behavior down to the mouse clicks. The applications of web mining enable a business to personalize services for individual customers on a massive scale. This helps businesses by satisfying customer needs and increasing brand loyalty. By using a personalized and customer oriented approach, the content of a website can be updated and adapted to a customer’s preference. Efforts like this ensure the right offers can be made to the right…

    • 2046 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    Annotated Bibliography

    • 680 Words
    • 3 Pages

    Based upon the journalist research of web based learning environment and different learning styles; it seems that web based learning environment is an excellent medium for enhancing learning, due to its ability to adjust to individual student learning styles and preferences. The article investigates the impact of students learning style and their performance. Online degrees have increased since 2006. More learners are becoming more technologically savvy, and it is those learners that are technologically inept, who relies on instructional design from classroom settings and interaction with instructors and peers. The investigation leads to the assessment and learning style on student achievement in a Web based learning environment. If it was just a matter of instructional learning it would be a good fit for all, however, all does not possess technology abilities. If all learners had these abilities, web based learning styles would increase.…

    • 680 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Netflix Information System

    • 1867 Words
    • 8 Pages

    One of the most important technologies that support Netflix’s customer relationship management is its custom-built intelligent agent. An intelligent agent is artificial intelligence software that helps or acts on behalf of the user to perform repetitive-computer related tasks (Haag 224). In particular, Netflix uses a buyer agent, also known as a shopping bot. A buyer agent is an intelligent agent on a website that assists the consumer in finding a product or service that he or she wants (Haag 225). Netflix’ shopping bots use two techniques in order to predict customers’ DVD preferences: collaborative filtering and adaptive filtering. Collaborative filtering is when a customer is matched with a group of users who have similar tastes. Then, the customer is presented with common selections in that group (Haag 225). Adaptive filtering is when the consumer is asked to rate a product or situation and then monitored over time (Haag 226). Ultimately, Netflix will know what the customer likes and dislikes. By using a hybrid technique, Netflix is able to give…

    • 1867 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    The data mining model chosen for this project is the Naïve Bayes classification model. This…

    • 642 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    References: [1] R. Agrawal, T. Imielinski, A. Swami, Proceeding of the ACM SIGMOD Conference on Management of Data, 1993. [2] R. Agrawal, R. Srikant. The International Conference on Very Large Databases, 1994. [3] I. H. Witten, E. Frank, Data Mining: Practical Machine Learning Tools and Techniques with Java Implementations, chapter 8, http://www.cs.waikato.ac.nz, 2000. [4] A. Roberts, Guide to WEKA, http://www.comp.leeds.ac.uk/andyr, 2005. [5] M. Levy, B. Weitz, Retailing Management, McGraw-Hill, New York, 2001.…

    • 2113 Words
    • 9 Pages
    Powerful Essays
  • Best Essays

    It Essay - Data Mining

    • 1998 Words
    • 8 Pages

    References: Alexander, D. (n.d.). Data Mining. Instructional Technology Services. Retrieved November 2, 2012, from http://www.laits.utexas.edu/~anorman/BUS.FOR/course.mat/Alex/#9…

    • 1998 Words
    • 8 Pages
    Best Essays
  • Best Essays

    Ghauth, K., & Abdullah, N. (2011). The effect of incorporating good learners ' ratings in e-learning content-based recommender System. Journal of Educational Technology & Society, 14(2), 248-257.…

    • 3234 Words
    • 13 Pages
    Best Essays
  • Best Essays

    Text Mining Techniques

    • 3661 Words
    • 15 Pages

    Text mining can be used to create suggestions or recommendations based on user input; the Google search engine is a good example of this. As per Figure 1.1 below, if a person were to type the word ‘Education’ in the search engine, Google would retrieve results containing the word ‘Education’ in the first place (before retrieving results that are otherwise related to the word ‘Education’); the search engine would suggest pertinent pages with regards to the word ‘Education’.…

    • 3661 Words
    • 15 Pages
    Best Essays
  • Satisfactory Essays

    Data mining is one of the more efficient tools when it comes to looking for specific characteristics over large amounts of data. It is as simple as typing in certain keywords and the words being highlighted in certain articles and other data. Data mining however, is not nearly a perfect process. It has certain limitations and capabilities that can vary by situation.…

    • 259 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Dealing with information overload is one of the most challenging problems in the information access field; the Web is a perfect example. Unlike retrieval systems (Google, AltaVista, Yahoo, ….) which succeed in selecting suitable items according to a specific user query, these items are the same for every user in every situation, recommender systems aim to make personalized recommendation to users according to their preferences, tastes and interests expressed by users themselves or learned by the recommender system over the time. There has been much work in this research area, from the early 1990 and still remains up to now. Foltz and Dumais experiences (Foltz and Dumais 1992) on four recommendation techniques have shown ambitious results, Resnick and collaborators proposed one of the first and probably the most known recommender system in the literature; Grouplens (Resnick et al. 1994) which recommends films to users according to their previous ratings. Since, several…

    • 2542 Words
    • 11 Pages
    Powerful Essays
  • Better Essays

    Webanalytics

    • 11739 Words
    • 47 Pages

    S. No 1 2 3 4 5 6 7 8 9 10 11 Brief Idea Introduction of Web Analytics Definition Framework Overview Building Block Terms Visit Characterization Content characterization Onsite Web Analytics Technologies Common Sources of errors in Web Analytics Web Analytics Maturity Model Web Analytics and CRM Why integrate Web Analytics with your CRM Topic 3 6 9 11 15 20 25 31 33 35 38 Page No.…

    • 11739 Words
    • 47 Pages
    Better Essays
  • Powerful Essays

    Association rules are employed today in many application areas including Web usage mining, intrusion detection and bioinformatics. Apriori is a classic algorithm for learning association rules. Apriori is designed to operate on databases containing transactions. As is common in association rule mining, given a set of itemsets, the algorithm attempts to find subsets which are common to at least a minimum number C of the itemsets. Apriori uses a "bottom up" approach, where frequent subsets are extended one item at a time (a step known as candidate generation), and groups of candidates are tested against the data.…

    • 3016 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    Cyber terrorism can also be defined as the premeditated use of disruptive activities, or the threat there of, against computers and/or networks, with the intention to…

    • 1721 Words
    • 6 Pages
    Powerful Essays