Walt Disney Company Case Analysis Essay Example

The Walt Disney Company has been known to more than just the Americans. It has made a worldwide impact in the entertainment industry for several years. With the popularity of the Walt Disney Company, it was no question for them to expand into something bigger than just their media output. The success of the Disneyland theme park in the USA has made quite an impression internationally. So much so that the number of foreign or non-American citizens visiting the original Disneyland theme park was something to take note of. Through extensive research and planning, Disney was motivated enough to create theme parks around the world. By doing this, Disney was staying true to its mission:

“The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.”

Other aspects that emphasize the reasons of Disney could be that due to the company being more internationally present, not just in picture, but also in terms of service, merchandise, etc. people are getting the “Disney experience.” With this experience, Disney could gain more fans and increase their popularity. The diversity of international theme parks can bring in people who were never even fans of the movies or the shows. Disney would be known as more than just something you watch, but something you experience. Of course there will always be the downsides to any given situation. Disney would be in trouble in terms of maintaining one general image. This is due to the cultural differences found around the world. Disney is and will always be an expansion of the American culture, and not all areas of the world are ready for that type of cultural integration. Disney will also still have to adjust to some cultural standards in order