Walt Disney Case study

Topics: Mickey Mouse, The Walt Disney Company, Revenue Pages: 2 (699 words) Published: March 31, 2014
Haley Massey

1) Walt Disney’s corporate strategy is to continue to grow internationally and to continue to grow in their media networks, parks and resorts, studio entertainment, consumer products, and interactive media.

2) I think the parks and resorts will only get more attractive with every new park they open. The media networks will stay attractive because of how many networks they have and how many people watch shows on their networks. Studio entertainment will probably be in the middle of attractive and unattractive. Unattractive because going to see a movie is getting more and more expensive for the price conciseness consumer and attractive because they will eventually rent the movie to see it. I think consumer products will tend to be attractive because everyone who visits a park is going to want a souvenir of some kind. I think the interactive media is going to be unattractive unless they can figure out a way to get more sales and grow their products.

3) I think that Walt Disney has great competitive strength. For one, there is nothing else out there like them with such strong brand loyalty. Almost everyone knows who Mickey Mouse is and ties that with Disneyland and everything else they are associated with. The only business unit that seems to need fixing is their interactive media. In order for the interactive media to have a competitive spot in the market they need to keep up with the seasonal video game industry.

4) For the parks and resorts the 9-cell matrix is that it is very attractive because there is nothing else like their parks and it’s got great competitive strength. Media networks also have a very high attractiveness level because of all of the networks they own like ESPN and Disney channel itself. It also has a high competitive level because of how many networks they own. Interactive media is semi low attractiveness because they have received losses almost every year and can’t seem to keep up with the seasonal video games. Its...
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