Preview

W hotel development brochure

Powerful Essays
Open Document
Open Document
2352 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
W hotel development brochure
NEW
NEXT
WHAT’S

STEP INSIDE
A category innovator and proven, successful, design-led lifestyle brand

Expand
The US phenomenon that became a global design powerhouse in 10+ Years

Electrify
A destination where cuttingedge design is infused with vibrant, 24/7 energy

Envision
An opportunity to provide insider access to the world of the extraordinary

cover W retreat & spa bali – seminyak left W BARCELONA

CATEGORY INNOV
ATOR

Combining the personality and cutting-edge style of a boutique hotel with the distinct positioning of a contemporary, design-led lifestyle brand,
W has created an entirely new segment in the hotel industry.
Founded in New York
City in 1998, W Hotels quickly achieved success as a New York phenomenon before evolving into the global powerhouse it is today.

Signature programming, future-forward design and a devoted guest following, all backed by the power of Starwood
Hotels and Resorts, have made W the leading lifestyle brand that continues to outperform the competition.

W Retreat & Spa – Vieques island

GLOBAL POWERHOUSE

W hotels are in the most dynamic international gateway cities­

Istanbul, London, Paris, Barcelona, hong Kong, Taipei, Mexico City, Bangkok and Singapore. And now, W IS in some of the most desirable and exclusive leisure destinations in the world, such as Maldives, Koh Samui, Bali and Vieques.
With a focus on global growth, our goal is to ensure that W is innovative, cutting–edge and relevant in all our new markets.

2008
25 HOTELS
20% outSIDE
NORTH AMERICA

2015
60+ HOTELS
45% OUTSIDE
NORTH AMERICA

NOW ATLANTA ⁄AUSTIN ⁄ BALI ⁄ BAngkok ⁄
BARCELONA ⁄ BOSTON ⁄ CHICAGO ⁄ DALLAS ⁄
DOHA ⁄ FORT LAUDERDALE ⁄ Guangzhou ⁄
HOBOKEN ⁄ HOLLYWOOD ⁄ HONG KONG ⁄
ISTANBUL ⁄ KOH SAMUI ⁄ LONDON ⁄ LOS
ANGELES ⁄ MALDIVES ⁄ MEXICO CITY ⁄
MINNEAPOLIS ⁄ MONTREAL ⁄ NEW ORLEANS ⁄
NEW YORK ⁄ Paris ⁄ SAN DIEGO ⁄ SAN
FRANCISCO ⁄ SANTIAGO ⁄ SCOTTSDALE ⁄

You May Also Find These Documents Helpful

  • Good Essays

    Wireless Capabilities allow employees to communicate from anywhere and with other organizations with the use of smart phones, notebook computers, and other pocket communication devices. These types of communication support the collaboration and information sharing of Hancock…

    • 920 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Wigwam Hotel Analysis

    • 924 Words
    • 4 Pages

    A hint of yore, a touch of modern era and the nostalgic atmosphere at Wigwam motel, San Bernardino, California makes it the perfect stop on route 66 for families, motorists and tourists alike. Built in 1947 at the start of auto camping craze, to aid locals and tourists that chose to travel via roads in automotive rather than trains has had several glorious days of prosperity and fame. The wigwam motel is a classic remnant of the bygone days of route 66 but it is still a goto place for those hoping to live and experience the history and heritage.…

    • 924 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    The first problem in the case is deciding what to do with the property. The owners have the option of selling the hotel or keeping it open for business. This problem is time sensitive because new competitors are entering the market rapidly. “Approximately 28 hotels were under construction and an additional 25 in permit stages for a total of 53 projects under development”. (Cornsun & Enz, p. 21). The Hillerman Hotel Executive Board will need to choose an option soon. The tool/concept that will be used to solve this problem is the hold and maintain strategy. The essence of this strategy is a good defense, which makes it harder for new firms to enter and for challengers to gain ground, lowers the probability of attack, lessens the intensity of attack, or diverts attack to less threatening arenas (Popescu, 2008, p. 4). The purpose of the hold and maintain strategy is to protect the company’s position in the industry by strengthening competencies.…

    • 376 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    The Portman Hotel Company was a relatively small hotel with only 348 rooms and 21 floors located in San Francisco’s booming hotel district. It was influenced with Asian philosophy of services, to provide high quality hospitality to its guest at affordable rates. On paper, the hotel sounded like a great success, one that would definitely flourish amongst the competition. However, even with this philosophy, there were numerous problems that plagued the Portman Hotel. A few examples of these problems are the common mistake of fundamental attribution error (FAE), expectancy theory, as well as operant conditional theory. This essay will explain how these three things can potentially bring down an entire company very quickly.…

    • 1260 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    The Portman Hotel was built with the intent of being a 5 star hotel that provided superior service to its guests. This superior service centered around a business plan that was based on Asian standards of hospitality.…

    • 1602 Words
    • 7 Pages
    Powerful Essays
  • Best Essays

    Hotel Management Project

    • 2173 Words
    • 9 Pages

    The Marbelious Hotel & Spa creation and development will make a difference in the hospitality market. Making sure guests receive the best treat will attract new guests to experience our exquisite amenities. Marbelious will consist of 350 rooms; with different types of settings consisting of specific touches that will enhance each guest experience. Its location will be in Punta Cana, Dominican Republic. This location will embrace the hot weather and its beautiful beaches for those who want to relax and enjoy an unforgettable time. Franchising was not an option for two of its disadvantages: (1) lack of authority, (2) The franchisee is obliged to meet the franchisor’s standards. With a hotel of this kind franchising could lack some of the great ideas, policy and procedures to be implemented: creating an innovative and unique stay. The primary target market will be a mix of leisure and business travelers which with each specific purpose for their visit will also have the time to enjoy our facility. The amenities provided will include having an onsite spa pampering those who to need to relax; it will also include pools for kids and adults, a convenient store, restaurants, buffet, bar and lounge and a theater for night shows. Not only we will ensure guests…

    • 2173 Words
    • 9 Pages
    Best Essays
  • Powerful Essays

    Hotel Marketing Plan

    • 1716 Words
    • 7 Pages

    DFW Hotel & Casino is a start-up resort that will offer gambling, restaurants, accommodations, and live entertainment to North Texas residents and out-of-state visitors. The casino market in Texas has been underserved due to prohibitive legal regulations that are now being relaxed. Presently, most Texas residents choosing to gamble must travel to adjoining states. Up to now, this has been a prosperous situation for business owners in neighboring states at the expense of North Texas entrepreneurs. The DFW Hotel & Casino will enable local investors to capitalize on the enormous gambling market in North Texas, while providing great opportunity for sustainable growth into future periods. Gambling has evolved into a recreational activity and has been successfully integrated with the travel and hospitality sectors in other states. The DFW Hotel & Casino will provide an indigenous entrance into this growing market. The potential to broaden services into related markets in subsequent stages is significant.…

    • 1716 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    This hotel is placed in Langkawi and it has relax, calm and beautiful view. It surrounded by mangrove plant and attractive rooms. Each rooms has fully accommodates and this hotel also provided comprehensive facilities such as spa, fitness center, restaurants, golf yard, pools and so on. In addition, the guests can enjoy themselves by watching the birds, kayaking, scuba diving and other outdoor activities. This hotel has offered tour guide to bring them to the specific location to do the activities. Moreover, Four Seasons Hotel & Resort Langkawi also provided special services and amenities to the customers to ensure they are in-holiday mood and want to come again for the next time.…

    • 1248 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Environmental Leader. (2009) Hilton Hotels Go Green [online]. Environmental Leader. Available from: [Assessed 26 April 26, 2013].…

    • 1005 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    call for more effective measures aimed at reducing the ecological footprint of buildings. In the tourism…

    • 5125 Words
    • 21 Pages
    Powerful Essays
  • Powerful Essays

    Marriott International is ranked as number one in market capitalization and revenues in the lodging industry. In fact, it has been ranked by Fortune as among the “100 Best Companies to Work For.” It has a total of six business segments in its portfolio, namely: the North American Full-Service Lodging Segment, North American Limited Service Lodging Segment, International Lodging Segment, Luxury Segment, Timeshare Segment, and the Synthetic Fuel Segment. It has a deep history, which started way back to 1927 when J. Willard Marriott and his bride opened a 9-seat root beer stand. Through the years, competition has been tight, and Marriott International’s closest competitors would be the Accor, the Hilton Hotels Corporation, and the Intercontinental Hotels Group PLC. Financially, Marriott International is doing well, but growth is not as high compared to the previous years. Furthermore, there is potential for growth in the international market.…

    • 9308 Words
    • 38 Pages
    Powerful Essays
  • Good Essays

    Summer Hotel Berhad is a public corporation in service industry in term of hospitality provided to local customer and tourisms. It has five years of history where it established in November 2012. Summer Hotel was located in Wangsa Maju, Kuala Lumpur. In 2016, another hotel was establish in Singapore. The corporation has over 350 employees. The name “Summer” come from the idea of founder that described our country’s weather.…

    • 906 Words
    • 4 Pages
    Good Essays
  • Good Essays

    At first glance, the budget hotel sector1 looks promising over the long term. It offers a reliable value proposition: a clean, dependable, inexpensive place to stay for business people and tourists. These hotels offer better facilities than most one to two star hotels or guesthouses in many cities and districts where previously the economy hotel experience could best be described as uncomfortable ­­ –­­­all at a similar price level. There is also the potential to attract three-star hotel guests, as facilities are very similar and budget hotel prices are often better value for money. As a result, guests are likely to trade up to or switch to budget hotels.…

    • 613 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Brrunt Hotel Case Study

    • 886 Words
    • 4 Pages

    The Brunt Hotels, that owns 60 hotels in UK, decide to acquire a small chain of hotels in France. This approach and expansion requires some steps to be taken very carefully in order this strategy to be successful. The key priorities of this approach are related to the strategy plan with the objectives defined, the steps that will be followed to implement this plan, the risk management analysis, the marketing plan that will be followed in the new country, the staff that will work in the new hotels, the business culture in the new country (France). Most of these key priorities should be analyzed and examined by the independent management consultants and the right decisions should be taken to implement the whole plan and face any issues that…

    • 886 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Mintel International Group. (2004, April). Travel and Tourism Analyst (No. 6): Hotel grading schemes – Europe. London: Author. Murakami, M. (2007). Sapporo Kankou Jouhou Gakkai de Hoteru no Bunrui Teian [Hotel classification proposal by the Sapporo Society for Tourism Informatics]. Shuukan Hoteru Resutoran [HOTERES Weekly Hotel and Restaurant], 42(4), 82– 85. Oyanagi, Y. (2006). Self-assessment system for hotel classification. In Proceedings of the International Tourism Conference 2006: New Perspectives and Values in World Tourism & Tourism Management in the Future, Alanya, Turkey: Akdeniz University, Alanya Faculty of Business. Prayukvong, W., Sophon, J., Hongpukdee, S., & Charupas, T. (2007). Customers’ satisfaction with hotel guestrooms: A case study in Ubon Rachathani Province, Thailand. Asia Pacific Journal of Tourism Research, 12(2), 119–126. Strom, P. (2005). The Japanese service industry: An inter¨ national comparison. Social Science Japan Journal, 8(2), 253–266. Tsang, N., & Qu, H. (2000). Service quality in China’s hotel industry: A perspective from tourists and hotel managers. International Journal of Contemporary Hospitality Management, 12(5), 316–326. United Nations World Tourism Organization. (2004, April). The joint WTO & IH&RA study on hotel classification (IND.D.004). Retrieved 6 February 2006, from the International Hotel & Restaurant Association Web site: http://www.ih-ra.com/marketplace/WTO_ IHRA_Hotel_classification_study.pdf United Nations World Tourism Organization. (n.d.). World’s top tourism destinations (Absolute numbers). Retrieved 11 August 2006, from http://www. unwto.org/facts/eng/pdf/indicators/ITA_top25.pdf Vine, P. A. L. (1981). Hotel classification – Art or science? International Journal of Tourism Management, 2, 18–29. Wilson, A., & Marvel, M. (2004, April). AA-RAC grading standards compared to those of the leading hotels of the world and other guest criteria in London five-star hotels. In Mintel International Group (Ed.), Travel and Tourism Analyst (No. 6): Hotel grading schemes – Europe (44–46). London: Mintel International Group.…

    • 8184 Words
    • 27 Pages
    Powerful Essays