Two Wheelers
2011
Submitted by
Ajay Singh
Amandeep Singh
Chetan Ahuja
Chinmay Sharma
Nihar Routray
Souvik Dey
Bajaj Auto- A Market Study
Contents Bajaj Auto 3 About the company 3 Product Portfolio 3 Products in 150cc category 4 SWOT Analysis 5 BCG Matrix Analysis 6 Porter’s 5 Force Model 6 Market Segmentation, Targeting and Positioning 7 Bajaj and its Competitors 11
Bajaj Auto
About the company
Bajaj Auto is a major Indian vehicle manufacturer headed by Rahul Bajaj. It is based in Pune, Maharashtra, with plants in Chakan (Pune), Waluj (near Aurangabad) and Pantnagar (Uttaranchal). The oldest plant at Akurdi (Pune) now houses the R&D centre Ahead. Bajaj Auto makes and exports automobiles scooters, motorcycles and the auto rickshaw.
The Forbes Global 2000 list for the year 2005 ranked Bajaj Auto at 1,946, although it does not feature in the 2010 list.
Over the last decade, the company has successfully changed its image from a scooter manufacturer to a two wheeler manufacturer. Its product range encompasses scooterettes, scooters and motorcycles. Its real growth in numbers has come in the last four years after successful introduction of a few models in the motorcycle segment.
Bajaj Auto came into existence on 29 November 1945 as M/s Bachraj Trading Corporation Private Limited. It started off by selling imported two- and three-wheelers in India. In 1959, it obtained license from the Government of India to manufacture two- and three-wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985, it started producing at Waluj near Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicle and produced and sold one million vehicles in a year.
Bajaj has grown operations in 50 countries by creating a line of value-for-money bikes targeted to the
Submitted by
Ajay Singh
Amandeep Singh
Chetan Ahuja
Chinmay Sharma
Nihar Routray
Souvik Dey
Bajaj Auto- A Market Study
Contents Bajaj Auto 3 About the company 3 Product Portfolio 3 Products in 150cc category 4 SWOT Analysis 5 BCG Matrix Analysis 6 Porter’s 5 Force Model 6 Market Segmentation, Targeting and Positioning 7 Bajaj and its Competitors 11
Bajaj Auto
About the company
Bajaj Auto is a major Indian vehicle manufacturer headed by Rahul Bajaj. It is based in Pune, Maharashtra, with plants in Chakan (Pune), Waluj (near Aurangabad) and Pantnagar (Uttaranchal). The oldest plant at Akurdi (Pune) now houses the R&D centre Ahead. Bajaj Auto makes and exports automobiles scooters, motorcycles and the auto rickshaw.
The Forbes Global 2000 list for the year 2005 ranked Bajaj Auto at 1,946, although it does not feature in the 2010 list.
Over the last decade, the company has successfully changed its image from a scooter manufacturer to a two wheeler manufacturer. Its product range encompasses scooterettes, scooters and motorcycles. Its real growth in numbers has come in the last four years after successful introduction of a few models in the motorcycle segment.
Bajaj Auto came into existence on 29 November 1945 as M/s Bachraj Trading Corporation Private Limited. It started off by selling imported two- and three-wheelers in India. In 1959, it obtained license from the Government of India to manufacture two- and three-wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985, it started producing at Waluj near Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicle and produced and sold one million vehicles in a year.
Bajaj has grown operations in 50 countries by creating a line of value-for-money bikes targeted to the