Tiger Airways Marketing Essay Example
Tiger Airways Marketing
---Introduction to Marketing
Group members: Li Ruixuan G1088717N Chen Yi G1071173N Nguyen Thanh Tung G1086336N He Xingzhang G1092425T
Course: Bachelor of Applied Management
Subject: Introduction to Marketing
Executive Summary
Since the late of last century, the business model of low cost airline represented by Southwest Airlines has been spreading all over the world, has influence and changed the framework and development of the world airline industry.
This report is the analysis of the youngest airlines companies of Low Cost Carriers (LCC) Tiger Airway’s marketing strategy. Firstly, it is focused on the macro environmental factors affecting Tiger Airways. Next, it analyzes the competitors including direct and indirect competitors to point out the competitive advantage of Tiger Airways. Finally, this report is focused on the core competence analysis of Tiger Airways.
1. Introduction
The low cost carrier is an airline that offers generally low fares in exchange for eliminating many traditional passenger services. The concept originated in the United States and subsequently spread too much of the rest of the world. The term originated within the airline industry referring to airlines with a lower operating cost structure than their competitors. The first successful low cost carrier was Pacific Southwest Airlines in the United States, which pioneered the concept in 1949, and then this concept has been incorrectly given to Southwest Airlines which began service in 1971 and has been profitable every year since 1973.
Top of Form
Bottom of Form
Today, the low cost carrier model is applicable worldwide. One of the famous and successful airlines is Tiger Airways.
Tiger Airways Private Limited is a low-cost airline which set up their headquarters in Singapore's Changi International
---Introduction to Marketing
Group members: Li Ruixuan G1088717N Chen Yi G1071173N Nguyen Thanh Tung G1086336N He Xingzhang G1092425T
Course: Bachelor of Applied Management
Subject: Introduction to Marketing
Executive Summary
Since the late of last century, the business model of low cost airline represented by Southwest Airlines has been spreading all over the world, has influence and changed the framework and development of the world airline industry.
This report is the analysis of the youngest airlines companies of Low Cost Carriers (LCC) Tiger Airway’s marketing strategy. Firstly, it is focused on the macro environmental factors affecting Tiger Airways. Next, it analyzes the competitors including direct and indirect competitors to point out the competitive advantage of Tiger Airways. Finally, this report is focused on the core competence analysis of Tiger Airways.
1. Introduction
The low cost carrier is an airline that offers generally low fares in exchange for eliminating many traditional passenger services. The concept originated in the United States and subsequently spread too much of the rest of the world. The term originated within the airline industry referring to airlines with a lower operating cost structure than their competitors. The first successful low cost carrier was Pacific Southwest Airlines in the United States, which pioneered the concept in 1949, and then this concept has been incorrectly given to Southwest Airlines which began service in 1971 and has been profitable every year since 1973.
Top of Form
Bottom of Form
Today, the low cost carrier model is applicable worldwide. One of the famous and successful airlines is Tiger Airways.
Tiger Airways Private Limited is a low-cost airline which set up their headquarters in Singapore's Changi International