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The Nature and Purposes of Research Within the Creative Media Industries Essay Example

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The Nature and Purposes of Research Within the Creative Media Industries Essay Example
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The Nature and Purposes Of Research Within The Creative Media Industries. | [Type the document subtitle] | | NDCMP YR1 Creative Media Production 2012/2013Unit3: Research TechniquesLecturer: Faustina StarrettAssignment3: 1 Report | | Stacy Buchanan | 11/21/2012 | |

Table of Contents

* Introduction

* Part 1 Types Of Research Used within the Creative Media Industries

* Part 2 Methods And Sources Of Research

* Purposes of Research

* Bibliography * Appendix

Introduction

For every assignment that I have to do within my course I have to do research. Therefore it is vital that I understand types of research, its purposes and how it is used within the Creative Media Industry.

Within this report I will look at different types of research, giving examples from my own work as well as published research to support each type. I will look at research methods and sources. I will look at industry bodies that carry out this research within this report.

‘It can be used to determine the financial viability of a future production, to gather a range of information relevant to the content of the production, or to assist with the planning of technical and logistical requirements.’-EdExcel Unit 3

Part 1- Types of Research used within the Creative Media Industry

Types of Research Carried out within the Creative Media Industries fall into two categories:

Quantative and Qualitative Research.

Quantative Research

This is carried out by the Media Industry to examine the figures and facts of what people are watching, buying, listening to, reading etc. This research information is important to show what is popular within the public and widespread audience in terms of what are people buying, watching and whether it is consistent ore changeable. This research can be monitored, daily, weekly, monthly, to give an accurate reflection on trends of interest. Quantative research shows what the public are

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