The Importance of Product Design for Manufacturers Essay Example

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Name: Liu Miaoyu
ID number: 11904339
The Importance of Product Design for Manufacturers
Compare and Contrast Apple and Blackberry Products

Product is the life of a company. It can determine the success and failure of companies. A good product can make a company live in a long-term success,whereas an unattractive product can lead to the reduced earning. A good product is based on a good design which still keeps developing until today. The importance of product design in a company is realized by a growing number of managers. That is why more and more new-tech products are appeared to our life. In term of mobile phone market, there are two outstanding brands: Apple and Blackberry. Apple Inc. was founded in 1976. In the first years, Apple Inc. was mainly concerned with the research and development, production and sales of personal computers. In 2007, Apple Inc. began to introduce its own brand of mobile phone production, and has been a huge success. It has introduced four kinds of mobile phones (iPhone, iPhone 3G, iPhone 3GS, iPhone 4) until now. Canadian company RIM (Research in Motion Ltd.) is the manufacturer of Blackberry mobile phone. RIM was founded in 1999, but it begun to push-off its products in 2004. It has marketed Torch, Storm, Bold, Curve, 87xx, 88xx, Pearl, Pearl flip so far. Their products are praised highly by a host of customers. This essay explains how product design is conceived, why it is important, and how it is promoted.

The concept of product design Product design is a process that put purposes or requirements into specific physical form or tools which also can shows a plan, an image, or a solution of a problem. Product design reflects the economy, technology and culture of a company. In addition, design is not the narrow define which only involves in appearance and functions, but also include process design and brand strategy (Greasley, 2006). Product design process is an extremely

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