The term “popular culture” according to scholars, like Raymond Williams and John Storey must agree with the qualifier popular. And any culture that is generally accepted among various classes in the society is fit to be called popular. However, for a culture to be popular in the twenty first century, it should be affordable and should appeal to all classes. In the sense that it influence on them must drive their pleasure towards this particular product or activity. The soap opera Super Story has become a common household name when it comes to Nigerian television programmes. However, there are many factors that have enhance the general accessibility and viewing of this television program that is televised on A.I.T., N.T.A and several stations that have wider coverage. But this programme came when Nigerian soap operas were least common; Super story is a general name for the many titles that have been televised by television stations for over ten years. These titles are “Oh father, Oh Daughter,” “One Bad Apple,” “Nnena,” “Sister-Sister,” The Lion of Mogun” etc. The producer of this soap opera Wale Adenuga has been able to depict the social, political and economic state of Nigerian with close reference to the family organisation. Through this, he has been able to attract a large number of viewers in Nigeria who have become so addicted to the this episodic story as well as her theme song and have made this soap opera a must watched programme in most households every Thursdays. The accessibility of this programme has been enhanced not only by free to air stations but by the official sponsorship of this programme by firms and establishments. Consumer producing companies like Indomie, Peak Milk, Cowbell and other producing firms like Ariel, Kiln and Vicks Blue have seized this opportunity to reach out to their consumers. In so doing, these firms indirectly have accepted the popularity of Super story in Nigeria. The advent of mass culture and mass techiological
“Popular culture is the entirety of ideas, perspectives, attitudes, memes, images, and other phenomena that are within the mainstream of a given culture, especially western culture of the early to mid 20th century and the emerging global mainstream of the late 20th and early 21st century.”(“Popular Culture.” Def. Wikipedia ) Today, people of all ages are consumers of popular culture. Popular culture is often misunderstood as “pop culture” or “low culture.” However, I believe that….
By definition, popular culture is associated with the everyday, the mainstream and that which is commonly accessible: in short, culture produced for mass consumption. If there's one thing people like to consume more than almost anything else, it's popular culture. Television, music, movies. Every year it seems, the popular culture goes a little bit further, louder and faster, more action, bigger explosions. Is it good or bad?
Popular culture is hard to ignore. It affects nearly….
The study of culture rather it is popular, American, or folk can be very important to our generation. Studying culture can help an individual understand the history as well as people. The first step one should take would be knowing the meaning of and difference between culture and popular culture. In this paper one will find out the meaning of both culture and popular culture. The term American culture will be discussed, the 3 major trends in American culture,….
Under the concept of popular culture that is discussed in the texts of Martin & Nakayama, the populist is seen in forms of borrowing or mixing of other cultures. Popular is created and maintained not only through mass consumption, but by the active process of generating and circulating meanings and pleasures within a social group (2011, pg.202). It’s everywhere and it fills my life. Even though I was raised a certain way according to my parents culture and beliefs, but I was….
Outline and explain two different types of culture
Culture is the characteristics of a particular group of people, recognized and defined by everything from language, religion, food, clothes and music. Every culture has its own norms and values they follow, and abide by. In this essay I will be exploring popular culture and, sub-culture.
Popular culture is associated with shallow activities enjoyed and accesses by the masses, it serves a large role in society as it unites the masses, and creates….
The website provides resources for the critical analysis of popular culture in the US, including the impact of that culture beyond national borders. Resources include sites on various forms of popular culture, including music, film, television, advertising, sports, fashion, toys, magazines and comic books, and the medium in which this message moves, cyberculture.
The site focuses on issues of race, ethnicity, class, gender, sexuality, cultural imperialism and censorship, as shaped by and reflected….
In our civilization today, people seem to obsess over certain values that our society proceeds to the people that they need to consume by using advertisements through television, radio, magazines etc. These promotions of the latest trends such as fashion and technology, installs to the people’s head that we need to obtain these values to “fit in”. Also, the worlds “super stars” are heavily looked up to in our society. They create and image for himself or herself that the people….
What is popular (low) culture? "Popular culture is a symbolic expression allegedly aligned with the questionable tastes of the "masses," who enjoy commercial "junk" circulated by the mass media, such as soap operas, rock music, talk radio, comic books, and monster truck pulls" (Campbell, 18). When looking at the high-low hierarchy it often determines the way people view culture as a whole today, saying high culture is good taste and low culture is questionable taste. Many audiences take for granted….
W h a t is Popular Culture?
aus: STOREY, John: Cultural Theory and Popular Culture. London e al. (PearsonlPrenUce Hall) 2001 t
Before we consider in detail the different ways in which popular culture has been defined and analyzed, I want to outline some of the general features of the debate which the study of popular culture has generated. It is not my intention to pre-empt the specific findings and arguments which will be presented in the following chapters. Here I simply….
HSC Depth Study: Popular Culture
• • • • • • • Access Ideology Socialisation Conflict Change Consumption Globalisation • • • • • • • Institutional Power Continuity Self Influence Mythology Identity Media
Identifying Four Distinguishing Characteristics of Popular Culture