the advent of popular culture
Topics: Television / Pages: 8 (2221 words) / Published: Sep 14th, 2014

The term “popular culture” according to scholars, like Raymond Williams and John Storey must agree with the qualifier popular. And any culture that is generally accepted among various classes in the society is fit to be called popular. However, for a culture to be popular in the twenty first century, it should be affordable and should appeal to all classes. In the sense that it influence on them must drive their pleasure towards this particular product or activity. The soap opera Super Story has become a common household name when it comes to Nigerian television programmes. However, there are many factors that have enhance the general accessibility and viewing of this television program that is televised on A.I.T., N.T.A and several stations that have wider coverage. But this programme came when Nigerian soap operas were least common; Super story is a general name for the many titles that have been televised by television stations for over ten years. These titles are “Oh father, Oh Daughter,” “One Bad Apple,” “Nnena,” “Sister-Sister,” The Lion of Mogun” etc. The producer of this soap opera Wale Adenuga has been able to depict the social, political and economic state of Nigerian with close reference to the family organisation. Through this, he has been able to attract a large number of viewers in Nigeria who have become so addicted to the this episodic story as well as her theme song and have made this soap opera a must watched programme in most households every Thursdays. The accessibility of this programme has been enhanced not only by free to air stations but by the official sponsorship of this programme by firms and establishments. Consumer producing companies like Indomie, Peak Milk, Cowbell and other producing firms like Ariel, Kiln and Vicks Blue have seized this opportunity to reach out to their consumers. In so doing, these firms indirectly have accepted the popularity of Super story in Nigeria. The advent of mass culture and mass techiological

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