Test One MLR 465/51
February 8, 2014
Question One

“Know your enemy and know yourself, and in a hundred battles you will never be defeated…you are sure to be defeated in every battle.”

A company must know their position in their field, what are they currently doing and where they want to be in the future. Along with knowing their competitors in the same field, know their current plans and predict their future plans. If a company has it good for itself and has a strong well analyzed strategy they will never be defeated in their field, and if they know who and what are they facing they will always have plans ready to work around any competitor. If a company didn’t have a strategy plan and didn’t know their position in the market they will not last long, and if they knew their position but didn’t know the position of they rivals it will be risky for them to stay at the top of their rivals.
“Analyze the enemy’s plan so that you will know his shortcomings as well as his strong points… it is according to the situation that plans are laid for victory…”

A lot of companies study their rivals financials to try and see where they are investing most of the cash flow in. it may be very hard for companies to get to the data, but mostly it is posted online if their company is public. Some companies have to “test the water” of their rivals as if to market something and see how their competitors are going to react to it in order for them to see their tactics. Companies have to learn each other’s weaknesses and strength to know what their up again to be able to strike their competitors at the right time.
“If you decide to go into battle, do not announce your intentions or plans. Project “business as usual”.”

Most companies have to be very careful about what they disclose of their projected plans. Most companies keep their plans as private as possible to prevent their rivals of predicting their next move and find out their next project in the pipeline is. Big

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