School of Business
RES/351 Version 1
Copyright © 2011 by University of Phoenix. All rights reserved.
Instructor: Lara Lucas 817-371-4680; firstname.lastname@example.org
5/21/2013 – 6/18/2013
This course evaluates the process of conducting business research for improving decision making within an organization. Students will learn to apply an understanding of commonly employed business research techniques to improve a situation, solve a problem, or change a process. Other topics include problem framing, data collection, data analysis, and data presentation.
Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents:
University policies: You must be logged into the student website to view this document.
Instructor policies: This document is posted in the Course Materials forum.
University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality.
Cooper, D., & Schindler, P. (2011). Business research methods (11th ed.). New York, NY: McGraw-Hill/Irwin.
All electronic materials are available on the student website.
Week One: Recognizing the Situation
1.1 Recognize a situation, problem, issue, or opportunity that needs addressing.
1.2 Determine the significance, scope, magnitude, and feasibility of finding a solution to the situation, problem, issue, or opportunity.
1.3 Identify ethical issues involved in business research.
1.4 Describe the business research process.
Read Ch. 1 of Business Research Methods.
Read Ch. 2 of Business Research Methods.
Read Ch. 3 of Business