Next we have the opportunities. Coffee consumption is on the increase in Asia, especially in countries with rising disposable incomes such as China. There is also a donut craze in many asian countries including Singapore, Taiwan and Malaysia. With the rise of globalisation, the speed of the flow of information quickens, so everything is moving at a faster pace. This is an opportunity for DD as it has positioned itself as a quick stopover to get your beverage or snack fix. There is also a growing acceptance of western influences in countries from the younger generation, where in Taiwan, youngsters would queue in line for hours for donuts. The possibility of a US recession is also an opportunity, because it seems that Americans like to drown their economic woes in rich sugary food, especially if that food is cheap. What else can you share with 12 people that costs under six bucks?
As for the weaknesses, consumer reviews have revealed that quality of food in certain franchises are not as good as others, hence there is inconsistent quality of Dunkin's Donuts. DD may