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Topics: KFC, Fast food, Pizza Hut Pages: 2 (532 words) Published: April 28, 2014
Presentation Transcript

KFC:
KFC Case study of KFC

BACKGROUND OF KENTUCKY FRIED CHICKENS(KFC):
BACKGROUND OF KENTUCKY FRIED CHICKENS(KFC ) KFC is based in Louisville, Kentucky, and is the world’s most popular chicken restaurant. Founded by Colonel Harland Sanders in the early 1930s by cooking & serving food for hungry travellers. In 1952 Sanders started franchising his chicken business & named it as KENTUCKY FRIED CHICKEN. KFC is the world’s largest restaurant company in terms of system restaurants, with more than 36,000 locations around the world. KFC operates more than 5,200 restaurants in the U.S. and more than 15,000 units around the world. 109 countries and territories around the world. Every day, more than 12million customers are served at KFC restaurants. KFC Division is run by Cheryl Bachelder, President and chief concept Officer.

KFC’S ENTRY IN INDIA :
KFC’S ENTRY IN INDIA KFC was the first fast food multinational to enter INDIA, after the economic liberalization policy of the Indian Govt. in early 1990s. KFC received permission to open 30 new outlets across the country & Opened first fast food outlet in Bangalore in June 1995 by targeting upper middle class population. Pepsi Co planned to open 60KFC and Pizza Hut outlets in next 7 years in the country.

ISSUES:
ISSUES Understand the significance of cultural, economic, regulatory and ecological issues while establishing business in a foreign country. Appreciate the need for protecting animal rights in developed and developing countries like India. Understand the importance of ethics in doing business. Examine the reasons for protests of PETS( People for Ethical Treatment of Animals) Identify solutions for KFC’s problems in India

PROBLEMS FOR KFC:
PROBLEMS FOR KFC Protests by farmers led by the Karnataka Rajya Ryote Sangha (KRRS) & the farmers leader was Nanjundaswamy who used the term ‘junk food’ against KFC Protests by cultural & Economic activists. Protests by PETA in the late...
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