Topics: Fast food, Fast food restaurant, Hamburger Pages: 3 (738 words) Published: October 15, 2014


Pizza Hut is a global fast food chain, a subsidiary of Yum! Brands Inc., the world’s largest restaurant company. It was founded in Wichita, Kansas, USA in 1958 and is running its operations in about 91 countries worldwide. It is one of the major competitors of McDonald and Subway. Pizza Hut serves a large variety of starters, soups, salads, sandwiches, Pastas and deserts.

The strategies at Pizza hut are guided by principles like Cleanliness, Hospitality, Accuracy, Maintenance, Product quality and Speed (CHAMPS). Customer service and satisfaction have of course always been a vital aspect of the strategies.

 Problems and Weaknesses:
One of the weaknesses of Pizza hut that it hasn’t overcome yet is its price.

Pizza Hut is often referred to as, “Pizza Innovation Leader” because it is constantly coming up with new varieties of pizzas to appeal the different audiences and at the same time.

KFC, founded and also known as Kentucky Fried Chicken is a chain of fast food restaurants based in Louisville, Kentucky. KFC has more than 11,000 restaurants in more than 80 countries.

Strategic Objectives:
KFC has the strategic objectives of expansion along with profits and sales growth. KFC has also been applying its strategies at improving services and making them more and more customer friendly.

Problems and Weaknesses:
The increased health concerns of the masses has put KFC at a great disadvantage because of the word 'fried' attached to its brand name which gives an instant idea that the food would be oily and unhealthy.

With the passage of time, KFC has developed another very important competitiveadvantage for itself- Environmental Friendliness. In March 2009, the first eco-friendlygreen KFC was opened in Northampton USA.


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