STUDENT HANDBOOK

Topics: Marketing, Academic transfer, Education Pages: 108 (12324 words) Published: November 13, 2013
Bachelor of Business Administration (Honours)
in

Marketing

Programme Guide
2012/13
(For students admitted to
the 3-year curriculum)

Bachelor of Business Administration (Honours) in Marketing
Programme Guide
(For the cohort of students admitted in 2012/13 academic year) *This Programme Guide is subject to review and changes which the programme offering department can decide to make from time to time. Students will be informed of the changes as and when appropriate.

CONTENTS
1.
2.

3.

4.

5.

6.
7.

8.

Basic Programme Information
Aims and Learning Outcomes of the Programme
2.1 Preamble: The Mission of the Polytechnic University
2.2 Aim and Learning Outcomes for the BBA
Admission
3.1 General Minimum Entrance Requirements
3.2 Programme-Specific Requirements for the BBA Scheme
3.3 Subject Exemption
3.4 Credit Transfer
Programme Structure
4.1 Common Structure for All BBA Awards
4.2 Subjects Required in BBA (Hons) in Marketing
4.3 Indicative Progression Pattern
Work-integrated Education (WIE)
5.1 Learning Objectives of WIE
5.2 Requirements of WIE
5.3 Compensation and Regulatory Matters
5.4 WIE Placement Procedures
5.5 WIE Assessments
5.6 Information on WIE
Graduation Requirements for Participation in Co-curricular Activities Examination and Assessment
7.1 Introduction
7.2 Principles of Assessment
7.3 Assessment Methods
7.4 Progression / Academic Probation / De-registration
7.5 Retaking of Subjects
7.6 Exceptional Circumstances
7.7 Grading
7.8 Different types of GPA’s
7.9 University Graduation Requirements
7.10 Guidelines for Award Classification
7.11 Student Appeal against Examination Results
Code of Conduct for Students in the Faculty of Business

Appendices
Appendix 1
Appendix 2

Appendix 3

Jul 2012

Curriculum Map for BBA (Hons) in Marketing
Subject Listings for Business Minors
2.1 Accountancy
2.2 China Business
2.3 Commercial Law
2.4 Finance
2.5 Financial Services
2.6 Global Supply Chain Management
2.7 International Business
2.8 International Shipping and Transport Logistics
2.9 Management
2.10 Management Information Systems
2.11 Marketing
Honour Declaration Forms

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BACHELOR OF BUSINESS ADMINISTRATION (HONOURS) IN MARKETING 1.

BASIC PROGRAMME INFORMATION

Programme Title:

BBA (Hons) in Marketing
市場學(榮譽)工商管理學士學位
Programme Code: 02002-AMK
Students are by default enrolled on Major in Marketing, and a Minor in one of the following Business disciplines, or Minors offered by other Faculties:
Accountancy
China Business
Commercial Law
Finance
Financial Services
Global Supply Chain Management
International Business
International Shipping and Transport Logistics
Management Information Systems
Management
Mode of Attendance: Full time
Duration:
Normal
Maximum

3-year Curriculum
3 years
6 years

Credit Requirements for Graduation:
100 academic credits, plus
3 training credits for Work-Integrated Education (WIE) (Please refer to Section 5 for details)
Requirement for Participation in Co-curricular Activities:
Students are required to complete at least 6 hours of learning through Co-curricular Activities (CCA) prior to graduation. (Please refer to Section 6 for details) Requirements on Language Proficiency:

Students are required to complete the Graduating Students Language Proficiency Assessment (GSLPA) in both Chinese and English before graduation. Students are also expected to complete the non-credit bearing Chinese / English Language Enhancement Programmes (LEPs) as prescribed by CBS and / or ELC before graduation. Nevertheless, non-completion of the respective LEPs will not affect students’ eligibility for graduation.

Implementation Date:
The first cohort was admitted in September 2005
Host Department:
Department of...
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