strategy management final exam
Notice：Please write your name and all your answers on the answer sheet.
PartⅠ Multiple Choice 20 points, 2 points for each. For each question, please select one best
1. Primary activities are:
A) the activities most likely to be imitated by competitors.
B) involved in a product’s physical creation, its distribution, and its service after the sale.
C) the activities involved when companies are initially established.
D) the activities that the top management team most values.
2. One of Southwest Airlines’ competitive advantages is highly difficult for competitors to imitate.
This is their:
A) advanced reservation processing technology.
B) deep market penetration.
C) organizational culture.
D) research and development.
3．Vertical integration strategies
A) extend a company's competitive scope within the same industry by expanding the firm's range backward into sources of supply and/or forward toward end-users of the product. B) are one of the best strategic options for helping companies win the race for global market leadership.
C) offer the potential to expand a company lineup of products and services.
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D) are a particularly effective means for enhancing a company's ability to expand into additional geographic markets, particularly the markets of foreign countries.
4. Value chain analysis is a tool used to:
A) analyze a firm’s external environment for value-creating opportunities.
B) concentrate on a firm’s internal environment without exercising concern about the actions of those companies with which the firm competes.
C) understand the parts of the firm’s organization that create value and those that do not.
D) determine how long an opportunity in a firm’s external environment