Strategy formulation
(a) Identify and list as many strategies as possible which, you believe, the company is formulating or implementing?.
Campbell Soup Company is a global manufacturer and marketer of high quality, branded convenience food products. For Campbell’s to achieve sustainable competitive advantage and stay on top in food industry, the company has formulated a certain numbers of strategy to achieve the company objectives and missions which are differentiation, diversification(innovation) and external acquisition. After 2008, the company has understood that brand differentiation is a key to success in a competitive environment. Campbell has always focuses on providing superior, healthy and nutrition food by expanding their icon brand. The Campbell latest plans are to enhance more than 60 percent of its condensed line with product improvement as the CEO Douglas R said. Now Campbell’s is revamping chunky, the first major overhaul of the product in a decade. Nowadays, there are increasing numbers of consumers who are very concerned with nutritional values of food they eat. The company wants to make the soup more nutritious without sacrificing its perceived heartiness. More than half the line now has an extra dose of vegetables and lean meat. Another strategy that the company has formulated is diversification (innovation) of its product line. Consider Campbell chunky line of soup, a new offering aimed at women over 35, select harvest became one of the top food launches of 2008. Now, the company is revamping chunky after its ad budget got slashed 25% to remain in top. The company is also launching new products to maintain the competitive advantage over competitors. Its strategy is to diversify its business to produce several products, and expanding its market share. They also introduced a new product in Russia ( broth-like), that Russian can use as a base for their own soups. They will also sell 14 different soups in the country, up from this three year. The other strategy
Campbell Soup Company is a global manufacturer and marketer of high quality, branded convenience food products. For Campbell’s to achieve sustainable competitive advantage and stay on top in food industry, the company has formulated a certain numbers of strategy to achieve the company objectives and missions which are differentiation, diversification(innovation) and external acquisition. After 2008, the company has understood that brand differentiation is a key to success in a competitive environment. Campbell has always focuses on providing superior, healthy and nutrition food by expanding their icon brand. The Campbell latest plans are to enhance more than 60 percent of its condensed line with product improvement as the CEO Douglas R said. Now Campbell’s is revamping chunky, the first major overhaul of the product in a decade. Nowadays, there are increasing numbers of consumers who are very concerned with nutritional values of food they eat. The company wants to make the soup more nutritious without sacrificing its perceived heartiness. More than half the line now has an extra dose of vegetables and lean meat. Another strategy that the company has formulated is diversification (innovation) of its product line. Consider Campbell chunky line of soup, a new offering aimed at women over 35, select harvest became one of the top food launches of 2008. Now, the company is revamping chunky after its ad budget got slashed 25% to remain in top. The company is also launching new products to maintain the competitive advantage over competitors. Its strategy is to diversify its business to produce several products, and expanding its market share. They also introduced a new product in Russia ( broth-like), that Russian can use as a base for their own soups. They will also sell 14 different soups in the country, up from this three year. The other strategy