Starbucks Essay Example
|Accounting |
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|Starbucks Annual Report 2012-13 Assignment |
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|6/7/2013 |
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INTRODUCTION
Executive Summary
What was once a small coffee shop opened by Gerald Baldwin, Gordon Bowker, and Ziev Siegl in 1971, Starbucks Coffee Company has grown into the number one specialty coffee retailer. With over 20,000 coffee shops in more than 60 countries, of which 7,200 are licensed and franchised and 10,000 are owned, the company’s main objective is to establish Starbucks as the “most recognized and respected brand in the world.” “SBUX.” Has for purchase and roast high-quality coffees that we sell, along with handcrafted coffee, tea and other beverages and a variety of fresh food items, through company-operated stores also a variety of coffee and tea products and license trademarks through channels such as Starbucks brand, portfolio also includes Tazo® Tea, Seattle’s Best Coffee®, Starbucks VIA® Ready Brew, Starbucks Refreshers™
Beverages, Evolution Fresh™, La Boulange bakery brand and the Verismo™ System by Starbucks. Their objective is to maintain Starbucks standing as one of the most recognized and respected brands in the world. Their goal is to continue the disciplined expansion of global store base. In addition, by leveraging the experience gained; through their traditional store model, and continue to offer consumers new coffee products in a variety of forms, across new categories, and through diverse channels.
Currently, Starbucks is replying on retail expansion, product innovation, and service
| |
|Starbucks Annual Report 2012-13 Assignment |
| |
|6/7/2013 |
| |
INTRODUCTION
Executive Summary
What was once a small coffee shop opened by Gerald Baldwin, Gordon Bowker, and Ziev Siegl in 1971, Starbucks Coffee Company has grown into the number one specialty coffee retailer. With over 20,000 coffee shops in more than 60 countries, of which 7,200 are licensed and franchised and 10,000 are owned, the company’s main objective is to establish Starbucks as the “most recognized and respected brand in the world.” “SBUX.” Has for purchase and roast high-quality coffees that we sell, along with handcrafted coffee, tea and other beverages and a variety of fresh food items, through company-operated stores also a variety of coffee and tea products and license trademarks through channels such as Starbucks brand, portfolio also includes Tazo® Tea, Seattle’s Best Coffee®, Starbucks VIA® Ready Brew, Starbucks Refreshers™
Beverages, Evolution Fresh™, La Boulange bakery brand and the Verismo™ System by Starbucks. Their objective is to maintain Starbucks standing as one of the most recognized and respected brands in the world. Their goal is to continue the disciplined expansion of global store base. In addition, by leveraging the experience gained; through their traditional store model, and continue to offer consumers new coffee products in a variety of forms, across new categories, and through diverse channels.
Currently, Starbucks is replying on retail expansion, product innovation, and service