Sports Industry: Sponsorship
Sponsorship - Chapter 15
Multiple Choice
1. When the Dayton Dragons opened the gates of their new field in April of 2000 with what the team dubbed the “world’s largest outdoor billboard” they were using the strategy of:
A. advertising clutter
B. representing 75-300 sponsors
C. dominant identity
D. sponsorship overload
Page: 362
2. The continuing influx of new sport leagues, teams, and events has created:
A. more and more options for companies large and small to engage in sport sponsorship
B. the growing need for sport organizations to think outside the box
C. the increasingly competitive sport marketplace for sponsorship dollars
D. all of the above
Page: 363
3. The most successful sport organizations in attracting and retaining sponsorship partners are those that do all of the following except:
A. best meet the needs and objectives of companies
B. deliver on their promises
C. sign as many sponsors as possible
D. think of innovative strategies that provide unique sponsorship opportunities
Page: 363
4. For the major professional sport leagues and associations, sponsorships involve:
A. a variety of marketing-mix elements designed to send messages to a targeted audience
B. one primary sponsor provided with exclusivity across all sponsorship categories
C. fees that usually never exceed $1,000,000 per year
D. one year deals, as leagues and associations avoid multi-year commitments
Page: 363
5. Which of the following has been described as a watershed in the evolution of sport sponsorship?
A. Los Angeles Olympic Games
B. development of the X Games
C. NFL’s Super Bowl
D. college basketball’s March Madness
Page: 363
6. The man behind the success of the new commercial mind-set brought to the Los Angeles Olympics was:
A. Mark McCormack
B. Peter Ueberroth
C. Roone Arledge
D. Bill Veeck
Page: 363
7. The “2-2-1 Plan” instituted by Major League Baseball and its baseball commissioner Peter Ueberroth did
Multiple Choice
1. When the Dayton Dragons opened the gates of their new field in April of 2000 with what the team dubbed the “world’s largest outdoor billboard” they were using the strategy of:
A. advertising clutter
B. representing 75-300 sponsors
C. dominant identity
D. sponsorship overload
Page: 362
2. The continuing influx of new sport leagues, teams, and events has created:
A. more and more options for companies large and small to engage in sport sponsorship
B. the growing need for sport organizations to think outside the box
C. the increasingly competitive sport marketplace for sponsorship dollars
D. all of the above
Page: 363
3. The most successful sport organizations in attracting and retaining sponsorship partners are those that do all of the following except:
A. best meet the needs and objectives of companies
B. deliver on their promises
C. sign as many sponsors as possible
D. think of innovative strategies that provide unique sponsorship opportunities
Page: 363
4. For the major professional sport leagues and associations, sponsorships involve:
A. a variety of marketing-mix elements designed to send messages to a targeted audience
B. one primary sponsor provided with exclusivity across all sponsorship categories
C. fees that usually never exceed $1,000,000 per year
D. one year deals, as leagues and associations avoid multi-year commitments
Page: 363
5. Which of the following has been described as a watershed in the evolution of sport sponsorship?
A. Los Angeles Olympic Games
B. development of the X Games
C. NFL’s Super Bowl
D. college basketball’s March Madness
Page: 363
6. The man behind the success of the new commercial mind-set brought to the Los Angeles Olympics was:
A. Mark McCormack
B. Peter Ueberroth
C. Roone Arledge
D. Bill Veeck
Page: 363
7. The “2-2-1 Plan” instituted by Major League Baseball and its baseball commissioner Peter Ueberroth did