SPEECH SUB-TOPIC OUTLINE
May 1, 2014
Outline for Sub-topic: Audience for Advertising
These advertisements are designed to reel-in consumers and make large amounts of profit. But who specifically are the advertisers targeting when showing their ad? Are certain advertisements “designed” for specific viewers? Long story short, an industry cannot, by any accepted criteria, be called an industry without any profitable margin, “money”. Advertisers target their audience by designing an advertisement that will appeal to the age group, the ethnic group, or any other group that they feel will make up the largest percentage of their customer base.
So I will explain briefly who the audience is when it comes to advertisements and inform all of you the key ideas and strategies advertisers use to catch the consumers attention.
I. Who is the intended audience?
A. “marketing’s emphasis has been based on segmentation— fitting a product and its marketing strategy to the interests and needs of a distinct subgroup”. B. “segmentation is the norm in advertising”
C. follow the crowd [Targeted groups such as Children, teenagers, adults, married couples, ethnicity, or even between Men/Women, etc.] II. What catches the viewer’s attention?
A. Making advertising “relatable, pleasurable, and surprising” 1. “Your product or services must fulfill a need or desire in the consumer’s lives.” a. The ad should pose a relatable issue and your products and services should serve as the solution. b. This means identifying and understanding your target audience. Your advertisers need to walk in the customer’s shoes. c. They must know where they shop, what television programs they watch, what radio programs they listen to, what magazines they read, etc. 2. “Attention gravitates towards images and things we find pleasurable. The viewer makes a conscious or subconscious connection of the feeling to our products and services.” 3....
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